On Sat, Aug 30, 2008 at 17:40, Randy Walker <[EMAIL PROTECTED]> wrote:

> Who is the "elite blogger" ? Why are we targeting him? Why does he care
> what goes on under the hood?
>

I consider myself an 'elite' blogger, in the sense that I've been doing this
for 6-7 years, I've been deeply involved with the communities surrounding
the software I use, and I have a rather large userbase.

If you convert me, I convert my site, and I tell not only my friends about
Habari, but also the thousands of readers I have. And with the experience I
have, and the weight I draw, what I've got to say about Habari matters more
than what my girlfriend might have to say, since she wouldn't have as many
readers (if she had a blog). It's like a celebrity endorsement really.

If you convert a 'long-tail' blogger (to polarize the argument a bit), you
get one person and the 10-100 people that might read his/her blog. And
that's not a bad thing, but it's also not particularly efficient in terms of
spreading far and wide.

Besides, the 'average' blogger is pretty comfortable with wordpress.com and
Typepad, and though it's easy, Habari ain't that.

What I'm saying, is that when you get the 'top', it falls down. If you get
the 'bottom', it doesn't float up.

Let's get all the people we can, but if we were to focus on one group, then
I'd go for the 'top'.



> Living on a university campus, I see lots of students with MacBooks, iMacs,
> etc. And with the market share they have (at least here in the US), they are
> certainly not "elite".
>

But who do they listen to? Who are their 'blogging' idols? Those are the
people we need to convince.

-- 
Michael Heilemann
http://binarybonsai.com

--~--~---------~--~----~------------~-------~--~----~
To post to this group, send email to [email protected]
To unsubscribe from this group, send email to [EMAIL PROTECTED]
For more options, visit this group at http://groups.google.com/group/habari-dev
-~----------~----~----~----~------~----~------~--~---

Reply via email to