I agree that the content of Megillat Esther places it firmly with Bible studies/midrash. It contains the complete text of the Book of Esther in Hebrew and English, as well as Rabbinic commentary and midrash. That being said, I think Megillat Esther appeals to a much wider swath of the population then your general Bible title (particularly teens/ young adults) because the story is told in comic book form. You may want to promote Megillat Esther as a graphic novel and then let readers know to look for it with the Bible titles.
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