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PAS : KE ARAH PEMERINTAHAN ISLAM YANG ADIL
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Alert #132
MUSLIMS CALL ON NIKE TO APOLOGIZE FOR WORD "ALLAH" ON SHOE
Design resembles Arabic word for "God" - Shoes sold on both coasts
(WASHINGTON, D.C., 3/24/97) - CAIR is calling on sportswear giant Nike, Inc.
to apologize for a shoe design that resembles the Arabic word "Allah."
(Click here for a photo)
CAIR received complaints about the shoe from Muslims who saw it on display
and for sale in stores on both coasts. In a letter to CAIR, Nike admitted
the symbol on the shoe resembles the word "Allah," but claimed the shoe
design was a sample that should never have been sold to the public. Nike
representatives also claim the resemblance to "Allah" was brought to the
company's attention early in the production process and that the shoe will
go to stores with a modified design.
In an exchange of calls and letters with Nike, CAIR asked for a clear
statement from the company containing the following points:
An apology to the American Muslim community for the appearance of these
shoes in stores.
A statement of recall for those shoes that remain in stores.
Sensitivity training about Islam, by Muslims, for marketing and graphic
design teams.
A statement of willingness to work with American Muslim consultants in the
future.
An internal investigation of the incident.
This is not the first incident of its type involving Nike and the Muslim
community. In 1995, also at CAIR's request, Nike agreed to remove a
billboard deemed offensive to Muslims. The billboard featured a picture of a
basketball player with the headline "They Called Him Allah."
"When Nike first used the name of Allah in its advertising, we gave them the
benefit of the doubt as to their intentions," said CAIR Executive Director
Nihad Awad. "But in this case, with Nike's past history in this regard, we
must ask for a clear apology and a clarification as to why Nike allowed this
insulting design to be remain available for display and sale in stores
nationwide," said Awad. Awad added that American Muslims and people of other
faiths are being asked to contact Nike about the shoe design.
ACTIONS REQUESTED: (Be FIRM, but POLITE. Hostile calls and letters are
counterproductive.)
Call, write, fax, and e-mail Nike asking that they address the points
outlined above. Contact: Mr. Tom Clarke, President, Nike, Inc., 1 Bowerman
Drive, Beaverton, OR, 97005
TEL: 1-800-344-6453
FAX: 503-644-6655
E-MAIL: [EMAIL PROTECTED]
Contact CAIR with details if you see these shoes in any store.
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