In game ads have already been done, and Valve is just following the
'trend' I guess.  For instance, BF2142 has in game ads, and a lot of
people did not buy the game based on it.

I think some arguments for having in game advertising is to pay for
maintaining: the games, the update system, the many more updates/addons
that people have started to expect, the master server lists, etc.


Dan E wrote:
> As far as region specific, don't you specify what
> language you speak when you install Steam?
>
> I'm personally ticked off that they want us to look at
> ads in a game which we have already paid for.  A demo
> I can understand, but this is just rediculous.
>
> --- Steven Hartland <[EMAIL PROTECTED]> wrote:
>
>
>> This brings some interesting questions:
>> * How are they going the ensure the adds are region
>> specific
>> This is required to ensure that the language is
>> correct and
>> local laws adhered to.
>> * How are they going to deal with the case that the
>> ad's
>> may go against sponsorship deals for the servers or
>> tournaments etc.
>>
>> Its not going to go down well if a Intel sponsored
>> tourney
>> started displaying adds for AMD processors in the
>> middle
>> of the match.
>>
>> By the same reasoning if provider X started
>> advertising
>> and this where to show up on provider Y's servers
>> they
>> would be understandably pissed.
>>
>> These are just two logistical issues which spring to
>> mind.
>>
>>     Steve
>>
>>
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