How to Use Adwords to Drive Car Detail Business Adwords is a powerful marketing tool that is part of the Pay-Per-Click model of online advertising. This means that you will only pay the publishing company of your ad (in this case Google) if someone clicks on your ad. It is a great way to build a cost effective marketing campaign for your detailing business.
Here are the steps we will cover in this article: 1) Setting Up your Car Detail Adwords Campaign 2) Adwords Training for the Non-Technical 3) Developing Ads That Pull Traffic 4) Optimizing your Ads for Cost Savings Setting up Your Adwords Account Setting up your Adwords account is very easy. Visit adwords.google.com and click the large "Signup Now" button. You will be taken through a short signup process in which you will need to submit a credit card to get started. Adwords Training Google does a great job of providing training for its non-technical car detail professionals. Full training is available here: http://www.google.com/adwords/learningcenter/ Developing Your Ads Here are some general things to keep in mind: 1) Use the keyword you are bidding on in the title of your ad. Google displays ads based on their bid as well as the relevancy to the submitted search. 2) Do not use a "sales tone" for your ad. Ads that oversell and push the reader too hard rarely perform well over time. For this ad the approach to take is that you are not selling them on the detail. You need to sell them on the idea of opening up to new information. What can you offer your potential readers that would entice them to learn more about you? Referenced in another article this would be a great place to advertise a series of tips that you might offer to readers. 3) Use a clear and concise URL in your ad. The URL displayed is a large indicator to the reader about the quality of the content as it relates to their search. Optimizing Your Ads For optimizing your ads the goal is to spend the least amount needed to place your ad in the top 5 positions for Google results. Take a look at your maximum key word bid and compare to the actual rate that Google is charging you. More then likely if you set a max bid of $.50 then your actual charges will come in around $.45. When this happens, lower your maximum bid down to $.45. What will happen next is that Google will put in your ad at rates of around $.40 or lower. Keep lowering your maximum bid rate until you find that the rate is no longer supporting the position of your ad in the top 5 results. Always use split ad testing for your car detail Adwords campaign. Set the options on your Google account to display the ads not based on performance but to run each of the ads an equal number of times. If you always have two ads running, check in at regular times and simply remove the worst performing ad. To receive the best results for your Google Adwords campaign you will need to track and record your results over time. Keep improving and tweaking your ads to increase effectiveness. Copyright © 2009 Peter Ferrigan WiperPro.com ------------------------------------------------------------------------------------------------------- Peter Ferrigan has written many articles for mobile detailers on how to find sales in uncommon areas. There was clearly a need for an add-on product that would boost profits and make money on bad weather days. The most untapped profit potential for mobile detailers - windshield wipers. Realizing a great need and lack of supply, Peter co-founded The Wiper Pro with another industry veteran. Wiper Pro established an exclusive relationship with a major windshield wiper supplier to provide wipers to the mobile car care industry. Wiper Pro now supplies top quality wiper blades to successful car care professionals nationwide. Additional marketing resources and additional information is available at http://www.wiperpro.com.
