Sorry - can't less this pass.

I've got it wrong a few times.  The ones that embarrass me the most:

a) MacDonalds opening in Germany.  Germany has a long history of 
family-friendly eateries,
mostly Italian-themed, but many Greek etc., mostly offering quite high quality 
food at very
reasonable prices.  I though MacDonalds' garbage would stand no chance - but 
they went for the
kids.

b) GSM text messaging.  I got a Nokia 1011 within days of GSM going live in 
Europe.  160 byte
messages sent clumsily by multiple key depressions?  Get outa here!  And an 
estimated
43,000,000,000 were sent this last New Year's Eve alone.  Yup - all those 
noughts belong
there - forty-three US billion.

(Spread over the whole day, that's 50,000 a second.  Just under half passing 
through one
message centre.  You thought your mainframe had throughput?)

The great thing about Gartner is they believe everything.  It doesn't matter 
what strategy you
espouse, you will find a Gartner Research Service that will back you up.  And 
such a company
cannot be wrong, can it?

I've had several recruitment run-ins with Gartner.  I know several of the 
mainframe guys quite
well.

Why not?  In the first place, they work them far too hard.  At my time of life, 
the schedule
is quite punishing.  Secondly, the sales content of even a lead analyst job is 
very high -
they spend around 60%  of their time selling.  A Gartner analyst who visits you 
and leaves
without an additional signature will get ROASTED back at the office.  And - 
thirdly - you have
to support the 'corporate view'.  This is bizarrely influenced, and every time 
I've come up
against it I've found it impossible.

And the last hurdle is that you effectively have to be 'voted in' by the 
incumbent team.
Somehow, that never happened.

Giggle.

-- 
  Phil Payne
  http://www.isham-research.co.uk
  +44 7833 654 800

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