I've received a number of PDF's from different sales organizations and 
publishers - each one is formatted for a printing.


1.      I am not going to print the file to read it

2.      I am going to read it on my workstation monitor

3.      My workstation monitor is NOT in vertical page format but is landscape 
orientation

4.      That means I have to scroll down and then back up for a multi-column 
page

5.      Adobe Acrobat, and most/all PDF readers, will faithfully present the 
supplied PDF I whatever format it receives them and thus does not reflow the 
text/images for easy reading based on the platform

6.      Epub files are nice but not easily read - same for mobi (which can only 
be read by a kindle or kindle app)

7.      PDF's that are intended to be read on a workstation monitor should be 
formatted for easy reading that way

a.      Don't have multiple columns that cross a page boundary

b.      Don't split an article among non-contiguous pages

c.       Keep the pages to something that can be easily read on a horizontal 
display (think 17" display for most sitting around me or smaller if reading on 
a laptop)

8.      Develop a pervasive file format that flows based on the display and is 
easy to read and replace PDF's by 2020 (or sooner)

Rant off

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Lionel B. Dyck
Mainframe Systems Programmer - TRA


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