On Wed, 4 Oct 2017 19:22:55 +0000, Dyck, Lionel B. (TRA) wrote:

>I've received a number of PDF's from different sales organizations and 
>publishers - each one is formatted for a printing.
>
>1.      I am not going to print the file to read it
>2.      I am going to read it on my workstation monitor
>3.      My workstation monitor is NOT in vertical page format but is landscape 
>orientation
>
Aah!  For the swiveling monitors.  Or smartphones with accelerometers!

>4.      That means I have to scroll down and then back up for a multi-column 
>page
>5.      Adobe Acrobat, and most/all PDF readers, will faithfully present the 
>supplied PDF I whatever format it receives them and thus does not reflow the 
>text/images for easy reading based on the platform
>
That's characteristic of presentation markup.

>8.      Develop a pervasive file format that flows based on the display and is 
>easy to read and replace PDF's by 2020 (or sooner)
> 
You're wishing for semantic markup, such as the original, now long since 
adulterated
design intent of HTML.

Think also of Braille and audio readers.
https://www.anybrowser.org/campaign/

-- gil

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