Atau No-Droid? Hehehehe. Gak pake Android. 

B/Rgds, 
Bambang S. Pranoto (Yongky)
@Bambang_Yongky ; GTalk bambang.yongky

-----Original Message-----
From: abangkis <[email protected]>
Sender: [email protected]
Date: Wed, 9 Feb 2011 13:26:37 
To: <[email protected]>
Reply-To: [email protected]
Subject: Re: [id-android] WTI (OOT) Cellphones Nokia CEO Stephen Elop rallies
 troops in brutally honest 'burning platform' memo? (update: it's real!)

Nokia-Android -> NonDroid -> JengDroid -> MasDroid -> KakDroid ?  :P  SOL


On Wed, Feb 9, 2011 at 1:03 PM, Lorensius W. L. T <[email protected]>wrote:

> Jadinya Androkia :-))
>
>
> On Wed, Feb 9, 2011 at 1:00 PM, Alex Chandra 
> <[email protected]>wrote:
>
>> CEO yg bijak.. I believe it's time for Nokia to evolve.. klo Nokia
>> akhirnya pake Android, pasti bisa mimpin pasar lagi.. :D
>>
>>
>> On Wed, Feb 9, 2011 at 9:17 AM, topiq <[email protected]> wrote:
>>
>>> from engadget, very interesting memo
>>>
>>> http://www.engadget.com/2011/02/08/nokia-ceo-stephen-elop-rallies-troops-in-brutally-honest-burnin/
>>>
>>> selamat membaca
>>>
>>> "The first iPhone shipped in 2007, and we still don't have a product that
>>> is close to their experience. Android came on the scene just over 2 years
>>> ago, and this week they took our leadership position in smartphone volumes.
>>> Unbelievable." This is just one of many, many pieces of stark knowledge
>>> allegedly dropped by recently-appointed Nokia CEO Stephen 
>>> Elop<http://www.engadget.com/tag/StephenElop/>-- formerly of Microsoft -- 
>>> in a roughly 1,300-word memo to the company's
>>> employees that we've received today. Though we can't vouch for the
>>> authenticity, it's notable that the memo contains a portion previously
>>> reported by *The Register* and heard by sources at *TechCrunch Europe*,
>>> so it would seem that we've simply received the whole thing. Elop goes on to
>>> suggest that his company is "standing on a burning platform" and must
>>> "change [its] behavior," suggesting that the adoption of a non-homegrown
>>> platform like Android <http://www.engadget.com/tag/Android/> or Windows
>>> Phone 7 <http://www.engadget.com/tag/WindowsPhone7/> is a more realistic
>>> possibility than ever before.
>>>
>>> *Update:* We've now heard from multiple trusted sources that this memo
>>> is indeed real, and was posted to an internal Nokia employee system. That
>>> makes it one of the most exciting and interesting CEO memos we've ever seen
>>> -- and we're absolutely dying to see how Elop plans to shake things up.
>>>
>>> Overall, the communique laments Nokia's lateral movement while Apple and
>>> Google have started eating its lunch on the mid- and high end and
>>> Shenzhen-based off brands have started to cut into its traditional dominance
>>> in emerging markets, leaving Espoo with virtually zero market leadership.
>>> It's a stark revelation that seems befitting of a man brought in from the
>>> outside -- he's neither Finnish, nor raised in the Nokia system -- and he
>>> promises to start revealing the way forward this Friday at the company's
>>> Capital Markets Day event where grandiose plans have been unveiled in
>>> the 
>>> past<http://www.engadget.com/2008/12/08/mysterious-new-nokia-touchscreen-interface-and-handset-unveiled/>
>>> .
>>>
>>> Whether the memo is legitimate or not, the frequency and intensity of
>>> big-time rumors floating around Nokia ahead of Capital Markets Day (and
>>> MWC <http://www.engadget.com/tag/MWC/> next week) have been pretty wild:
>>> we've heard they'll be announcing a partnership with 
>>> Microsoft<http://www.engadget.com/2011/02/04/nokia-microsoft-announcing-partnership-next-week-possibly-invo/>possibly
>>>  revolving around Windows Phone 7, that a boatload of executives
>>> would be shown the 
>>> door<http://www.engadget.com/2011/02/05/nokia-reportedly-planning-organizational-changes-mobile-phone/>,
>>> and that Elop would start looking to Nokia's new Silicon Valley campus as
>>> its center of gravity, with execs and senior management expected to start
>>> spending more time outside Finland.
>>>
>>> We'll know far, far more about what's going on over in Espoo in the next
>>> few days, but in the meantime, here are some choice quotes from the memo:
>>>
>>>    - "...there is intense heat coming from our competitors, more rapidly
>>>    than we ever expected. Apple disrupted the market by redefining the
>>>    smartphone and attracting developers to a closed, but very powerful
>>>    ecosystem."
>>>    - "They changed the game, and today, Apple owns the high-end range."
>>>    - "Google has become a gravitational force, drawing much of the
>>>    industry's innovation to its core."
>>>    - "We have some brilliant sources of innovation inside Nokia, but we
>>>    are not bringing it to market fast enough. We thought MeeGo would be a
>>>    platform for winning high-end smartphones. However, at this rate, by the 
>>> end
>>>    of 2011, we might have only one MeeGo product in the market."
>>>    - "...Symbian is proving to be an increasingly difficult environment
>>>    in which to develop to meet the continuously expanding consumer
>>>    requirements..."
>>>    - "Our competitors aren't taking our market share with devices; they
>>>    are taking our market share with an entire ecosystem."
>>>    - "We poured gasoline on our own burning platform. I believe we have
>>>    lacked accountability and leadership to align and direct the company 
>>> through
>>>    these disruptive times. We had a series of misses. We haven't been
>>>    delivering innovation fast enough. We're not collaborating internally.
>>>    Nokia, our platform is burning."
>>>
>>> Read the full memo after the break.
>>>
>>> Hello there,
>>>
>>> There is a pertinent story about a man who was working on an oil platform
>>> in the North Sea. He woke up one night from a loud explosion, which suddenly
>>> set his entire oil platform on fire. In mere moments, he was surrounded by
>>> flames. Through the smoke and heat, he barely made his way out of the chaos
>>> to the platform's edge. When he looked down over the edge, all he could see
>>> were the dark, cold, foreboding Atlantic waters.
>>>
>>> As the fire approached him, the man had mere seconds to react. He could
>>> stand on the platform, and inevitably be consumed by the burning flames. Or,
>>> he could plunge 30 meters in to the freezing waters. The man was standing
>>> upon a "burning platform," and he needed to make a choice.
>>>
>>> He decided to jump. It was unexpected. In ordinary circumstances, the man
>>> would never consider plunging into icy waters. But these were not ordinary
>>> times - his platform was on fire. The man survived the fall and the waters.
>>> After he was rescued, he noted that a "burning platform" caused a radical
>>> change in his behaviour.
>>>
>>> We too, are standing on a "burning platform," and we must decide how we
>>> are going to change our behaviour.
>>>
>>> Over the past few months, I've shared with you what I've heard from our
>>> shareholders, operators, developers, suppliers and from you. Today, I'm
>>> going to share what I've learned and what I have come to believe.
>>>
>>> I have learned that we are standing on a burning platform.
>>>
>>> And, we have more than one explosion - we have multiple points of
>>> scorching heat that are fuelling a blazing fire around us.
>>>
>>> For example, there is intense heat coming from our competitors, more
>>> rapidly than we ever expected. Apple disrupted the market by redefining the
>>> smartphone and attracting developers to a closed, but very powerful
>>> ecosystem.
>>>
>>> In 2008, Apple's market share in the $300+ price range was 25 percent; by
>>> 2010 it escalated to 61 percent. They are enjoying a tremendous growth
>>> trajectory with a 78 percent earnings growth year over year in Q4 2010.
>>> Apple demonstrated that if designed well, consumers would buy a high-priced
>>> phone with a great experience and developers would build applications. They
>>> changed the game, and today, Apple owns the high-end range.
>>>
>>> And then, there is Android. In about two years, Android created a
>>> platform that attracts application developers, service providers and
>>> hardware manufacturers. Android came in at the high-end, they are now
>>> winning the mid-range, and quickly they are going downstream to phones under
>>> €100. Google has become a gravitational force, drawing much of the
>>> industry's innovation to its core.
>>>
>>> Let's not forget about the low-end price range. In 2008, MediaTek
>>> supplied complete reference designs for phone chipsets, which enabled
>>> manufacturers in the Shenzhen region of China to produce phones at an
>>> unbelievable pace. By some accounts, this ecosystem now produces more than
>>> one third of the phones sold globally - taking share from us in emerging
>>> markets.
>>>
>>> While competitors poured flames on our market share, what happened at
>>> Nokia? We fell behind, we missed big trends, and we lost time. At that time,
>>> we thought we were making the right decisions; but, with the benefit of
>>> hindsight, we now find ourselves years behind.
>>>
>>> The first iPhone shipped in 2007, and we still don't have a product that
>>> is close to their experience. Android came on the scene just over 2 years
>>> ago, and this week they took our leadership position in smartphone volumes.
>>> Unbelievable.
>>>
>>> We have some brilliant sources of innovation inside Nokia, but we are not
>>> bringing it to market fast enough. We thought MeeGo would be a platform for
>>> winning high-end smartphones. However, at this rate, by the end of 2011, we
>>> might have only one MeeGo product in the market.
>>>
>>> At the midrange, we have Symbian. It has proven to be non-competitive in
>>> leading markets like North America. Additionally, Symbian is proving to be
>>> an increasingly difficult environment in which to develop to meet the
>>> continuously expanding consumer requirements, leading to slowness in product
>>> development and also creating a disadvantage when we seek to take advantage
>>> of new hardware platforms. As a result, if we continue like before, we will
>>> get further and further behind, while our competitors advance further and
>>> further ahead.
>>>
>>> At the lower-end price range, Chinese OEMs are cranking out a device much
>>> faster than, as one Nokia employee said only partially in jest, "the time
>>> that it takes us to polish a PowerPoint presentation." They are fast, they
>>> are cheap, and they are challenging us.
>>>
>>> And the truly perplexing aspect is that we're not even fighting with the
>>> right weapons. We are still too often trying to approach each price range on
>>> a device-to-device basis.
>>>
>>> The battle of devices has now become a war of ecosystems, where
>>> ecosystems include not only the hardware and software of the device, but
>>> developers, applications, ecommerce, advertising, search, social
>>> applications, location-based services, unified communications and many other
>>> things. Our competitors aren't taking our market share with devices; they
>>> are taking our market share with an entire ecosystem. This means we're going
>>> to have to decide how we either build, catalyse or join an ecosystem.
>>>
>>> This is one of the decisions we need to make. In the meantime, we've lost
>>> market share, we've lost mind share and we've lost time.
>>>
>>> On Tuesday, Standard & Poor's informed that they will put our A long term
>>> and A-1 short term ratings on negative credit watch. This is a similar
>>> rating action to the one that Moody's took last week. Basically it means
>>> that during the next few weeks they will make an analysis of Nokia, and
>>> decide on a possible credit rating downgrade. Why are these credit agencies
>>> contemplating these changes? Because they are concerned about our
>>> competitiveness.
>>>
>>> Consumer preference for Nokia declined worldwide. In the UK, our brand
>>> preference has slipped to 20 percent, which is 8 percent lower than last
>>> year. That means only 1 out of 5 people in the UK prefer Nokia to other
>>> brands. It's also down in the other markets, which are traditionally our
>>> strongholds: Russia, Germany, Indonesia, UAE, and on and on and on.
>>>
>>> How did we get to this point? Why did we fall behind when the world
>>> around us evolved?
>>>
>>> This is what I have been trying to understand. I believe at least some of
>>> it has been due to our attitude inside Nokia. We poured gasoline on our own
>>> burning platform. I believe we have lacked accountability and leadership to
>>> align and direct the company through these disruptive times. We had a series
>>> of misses. We haven't been delivering innovation fast enough. We're not
>>> collaborating internally.
>>>
>>> Nokia, our platform is burning.
>>>
>>> We are working on a path forward -- a path to rebuild our market
>>> leadership. When we share the new strategy on February 11, it will be a huge
>>> effort to transform our company. But, I believe that together, we can face
>>> the challenges ahead of us. Together, we can choose to define our future.
>>>
>>> The burning platform, upon which the man found himself, caused the man to
>>> shift his behaviour, and take a bold and brave step into an uncertain
>>> future. He was able to tell his story. Now, we have a great opportunity to
>>> do the same.
>>>
>>> Stephen.
>>>
>>>
>>>  --
>>> ===============
>>> Indonesian Android Community [id-android] http://android.or.id
>>>
>>> HTC Android Phone with HTC Sense and HTCsense.com
>>> http://www.htc.com/DesireHD/
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>>> Join Forum ID-Android
>>> http://forum.android.or.id
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>>
>>  --
>> ===============
>> Indonesian Android Community [id-android] http://android.or.id
>>
>> HTC Android Phone with HTC Sense and HTCsense.com
>> http://www.htc.com/DesireHD/
>> ---------------------
>> Join Forum ID-Android
>> http://forum.android.or.id
>> ---------------------
>> i-gadget Store - BEC Bandung
>> E-mail: [email protected] Ph. 0812-21111191
>> --------------------
>> Toko Gila Original Surabaya
>> Email: [email protected] Ph. (031) 91555898
>> -------------------
>> Toko EceranShop - BEC Bandung
>> E-mail: [email protected] Ph. 0815-56599888
>> ------------------
>>
>> Aturan Jual/Kloteran ID-Android http://goo.gl/azW7
>>
>
>
>
> --
> Kind Regards
>
> - Lorensius W. L. T -
> - http://www.londatiga.net -
>
>  --
> ===============
> Indonesian Android Community [id-android] http://android.or.id
>
> HTC Android Phone with HTC Sense and HTCsense.com
> http://www.htc.com/DesireHD/
> ---------------------
> Join Forum ID-Android
> http://forum.android.or.id
> ---------------------
> i-gadget Store - BEC Bandung
> E-mail: [email protected] Ph. 0812-21111191
> --------------------
> Toko Gila Original Surabaya
> Email: [email protected] Ph. (031) 91555898
> -------------------
> Toko EceranShop - BEC Bandung
> E-mail: [email protected] Ph. 0815-56599888
> ------------------
>
> Aturan Jual/Kloteran ID-Android http://goo.gl/azW7
>



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http://www.htc.com/DesireHD/
---------------------
Join Forum ID-Android   
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---------------------
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-- 
===============
Indonesian Android Community [id-android]  http://android.or.id

HTC Android Phone with HTC Sense and HTCsense.com 
http://www.htc.com/DesireHD/
---------------------
Join Forum ID-Android   
http://forum.android.or.id
---------------------
i-gadget Store - BEC Bandung
E-mail: [email protected] Ph. 0812-21111191
--------------------
Toko Gila Original  Surabaya
Email: [email protected]  Ph. (031) 91555898
-------------------
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E-mail: [email protected]  Ph. 0815-56599888
------------------

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