Bener banget tuh Their in a burning building & they have to get out of it. FAST!
la vita é bella ~Life is Beautiful~™ On Feb 9, 2011 1:01 PM, "Alex Chandra" <[email protected]> wrote: > CEO yg bijak.. I believe it's time for Nokia to evolve.. klo Nokia akhirnya > pake Android, pasti bisa mimpin pasar lagi.. :D > > On Wed, Feb 9, 2011 at 9:17 AM, topiq <[email protected]> wrote: > >> from engadget, very interesting memo >> >> http://www.engadget.com/2011/02/08/nokia-ceo-stephen-elop-rallies-troops-in-brutally-honest-burnin/ >> >> selamat membaca >> >> "The first iPhone shipped in 2007, and we still don't have a product that >> is close to their experience. Android came on the scene just over 2 years >> ago, and this week they took our leadership position in smartphone volumes. >> Unbelievable." This is just one of many, many pieces of stark knowledge >> allegedly dropped by recently-appointed Nokia CEO Stephen Elop< http://www.engadget.com/tag/StephenElop/>-- formerly of Microsoft -- in a roughly 1,300-word memo to the company's >> employees that we've received today. Though we can't vouch for the >> authenticity, it's notable that the memo contains a portion previously >> reported by *The Register* and heard by sources at *TechCrunch Europe*, so >> it would seem that we've simply received the whole thing. Elop goes on to >> suggest that his company is "standing on a burning platform" and must >> "change [its] behavior," suggesting that the adoption of a non-homegrown >> platform like Android <http://www.engadget.com/tag/Android/> or Windows >> Phone 7 <http://www.engadget.com/tag/WindowsPhone7/> is a more realistic >> possibility than ever before. >> >> *Update:* We've now heard from multiple trusted sources that this memo is >> indeed real, and was posted to an internal Nokia employee system. That makes >> it one of the most exciting and interesting CEO memos we've ever seen -- and >> we're absolutely dying to see how Elop plans to shake things up. >> >> Overall, the communique laments Nokia's lateral movement while Apple and >> Google have started eating its lunch on the mid- and high end and >> Shenzhen-based off brands have started to cut into its traditional dominance >> in emerging markets, leaving Espoo with virtually zero market leadership. >> It's a stark revelation that seems befitting of a man brought in from the >> outside -- he's neither Finnish, nor raised in the Nokia system -- and he >> promises to start revealing the way forward this Friday at the company's >> Capital Markets Day event where grandiose plans have been unveiled in the >> past< http://www.engadget.com/2008/12/08/mysterious-new-nokia-touchscreen-interface-and-handset-unveiled/ > >> . >> >> Whether the memo is legitimate or not, the frequency and intensity of >> big-time rumors floating around Nokia ahead of Capital Markets Day (and >> MWC <http://www.engadget.com/tag/MWC/> next week) have been pretty wild: >> we've heard they'll be announcing a partnership with Microsoft< http://www.engadget.com/2011/02/04/nokia-microsoft-announcing-partnership-next-week-possibly-invo/>possibly revolving around Windows Phone 7, that a boatload of executives >> would be shown the door< http://www.engadget.com/2011/02/05/nokia-reportedly-planning-organizational-changes-mobile-phone/ >, >> and that Elop would start looking to Nokia's new Silicon Valley campus as >> its center of gravity, with execs and senior management expected to start >> spending more time outside Finland. >> >> We'll know far, far more about what's going on over in Espoo in the next >> few days, but in the meantime, here are some choice quotes from the memo: >> >> - "...there is intense heat coming from our competitors, more rapidly >> than we ever expected. Apple disrupted the market by redefining the >> smartphone and attracting developers to a closed, but very powerful >> ecosystem." >> - "They changed the game, and today, Apple owns the high-end range." >> - "Google has become a gravitational force, drawing much of the >> industry's innovation to its core." >> - "We have some brilliant sources of innovation inside Nokia, but we >> are not bringing it to market fast enough. We thought MeeGo would be a >> platform for winning high-end smartphones. However, at this rate, by the end >> of 2011, we might have only one MeeGo product in the market." >> - "...Symbian is proving to be an increasingly difficult environment in >> which to develop to meet the continuously expanding consumer >> requirements..." >> - "Our competitors aren't taking our market share with devices; they >> are taking our market share with an entire ecosystem." >> - "We poured gasoline on our own burning platform. I believe we have >> lacked accountability and leadership to align and direct the company through >> these disruptive times. We had a series of misses. We haven't been >> delivering innovation fast enough. We're not collaborating internally. >> Nokia, our platform is burning." >> >> Read the full memo after the break. >> >> Hello there, >> >> There is a pertinent story about a man who was working on an oil platform >> in the North Sea. He woke up one night from a loud explosion, which suddenly >> set his entire oil platform on fire. In mere moments, he was surrounded by >> flames. Through the smoke and heat, he barely made his way out of the chaos >> to the platform's edge. When he looked down over the edge, all he could see >> were the dark, cold, foreboding Atlantic waters. >> >> As the fire approached him, the man had mere seconds to react. He could >> stand on the platform, and inevitably be consumed by the burning flames. Or, >> he could plunge 30 meters in to the freezing waters. The man was standing >> upon a "burning platform," and he needed to make a choice. >> >> He decided to jump. It was unexpected. In ordinary circumstances, the man >> would never consider plunging into icy waters. But these were not ordinary >> times - his platform was on fire. The man survived the fall and the waters. >> After he was rescued, he noted that a "burning platform" caused a radical >> change in his behaviour. >> >> We too, are standing on a "burning platform," and we must decide how we are >> going to change our behaviour. >> >> Over the past few months, I've shared with you what I've heard from our >> shareholders, operators, developers, suppliers and from you. Today, I'm >> going to share what I've learned and what I have come to believe. >> >> I have learned that we are standing on a burning platform. >> >> And, we have more than one explosion - we have multiple points of scorching >> heat that are fuelling a blazing fire around us. >> >> For example, there is intense heat coming from our competitors, more >> rapidly than we ever expected. Apple disrupted the market by redefining the >> smartphone and attracting developers to a closed, but very powerful >> ecosystem. >> >> In 2008, Apple's market share in the $300+ price range was 25 percent; by >> 2010 it escalated to 61 percent. They are enjoying a tremendous growth >> trajectory with a 78 percent earnings growth year over year in Q4 2010. >> Apple demonstrated that if designed well, consumers would buy a high-priced >> phone with a great experience and developers would build applications. They >> changed the game, and today, Apple owns the high-end range. >> >> And then, there is Android. In about two years, Android created a platform >> that attracts application developers, service providers and hardware >> manufacturers. Android came in at the high-end, they are now winning the >> mid-range, and quickly they are going downstream to phones under €100. >> Google has become a gravitational force, drawing much of the industry's >> innovation to its core. >> >> Let's not forget about the low-end price range. In 2008, MediaTek supplied >> complete reference designs for phone chipsets, which enabled manufacturers >> in the Shenzhen region of China to produce phones at an unbelievable pace. >> By some accounts, this ecosystem now produces more than one third of the >> phones sold globally - taking share from us in emerging markets. >> >> While competitors poured flames on our market share, what happened at >> Nokia? We fell behind, we missed big trends, and we lost time. At that time, >> we thought we were making the right decisions; but, with the benefit of >> hindsight, we now find ourselves years behind. >> >> The first iPhone shipped in 2007, and we still don't have a product that is >> close to their experience. Android came on the scene just over 2 years ago, >> and this week they took our leadership position in smartphone volumes. >> Unbelievable. >> >> We have some brilliant sources of innovation inside Nokia, but we are not >> bringing it to market fast enough. We thought MeeGo would be a platform for >> winning high-end smartphones. However, at this rate, by the end of 2011, we >> might have only one MeeGo product in the market. >> >> At the midrange, we have Symbian. It has proven to be non-competitive in >> leading markets like North America. Additionally, Symbian is proving to be >> an increasingly difficult environment in which to develop to meet the >> continuously expanding consumer requirements, leading to slowness in product >> development and also creating a disadvantage when we seek to take advantage >> of new hardware platforms. As a result, if we continue like before, we will >> get further and further behind, while our competitors advance further and >> further ahead. >> >> At the lower-end price range, Chinese OEMs are cranking out a device much >> faster than, as one Nokia employee said only partially in jest, "the time >> that it takes us to polish a PowerPoint presentation." They are fast, they >> are cheap, and they are challenging us. >> >> And the truly perplexing aspect is that we're not even fighting with the >> right weapons. We are still too often trying to approach each price range on >> a device-to-device basis. >> >> The battle of devices has now become a war of ecosystems, where ecosystems >> include not only the hardware and software of the device, but developers, >> applications, ecommerce, advertising, search, social applications, >> location-based services, unified communications and many other things. Our >> competitors aren't taking our market share with devices; they are taking our >> market share with an entire ecosystem. This means we're going to have to >> decide how we either build, catalyse or join an ecosystem. >> >> This is one of the decisions we need to make. In the meantime, we've lost >> market share, we've lost mind share and we've lost time. >> >> On Tuesday, Standard & Poor's informed that they will put our A long term >> and A-1 short term ratings on negative credit watch. This is a similar >> rating action to the one that Moody's took last week. Basically it means >> that during the next few weeks they will make an analysis of Nokia, and >> decide on a possible credit rating downgrade. Why are these credit agencies >> contemplating these changes? Because they are concerned about our >> competitiveness. >> >> Consumer preference for Nokia declined worldwide. In the UK, our brand >> preference has slipped to 20 percent, which is 8 percent lower than last >> year. That means only 1 out of 5 people in the UK prefer Nokia to other >> brands. It's also down in the other markets, which are traditionally our >> strongholds: Russia, Germany, Indonesia, UAE, and on and on and on. >> >> How did we get to this point? Why did we fall behind when the world around >> us evolved? >> >> This is what I have been trying to understand. I believe at least some of >> it has been due to our attitude inside Nokia. We poured gasoline on our own >> burning platform. I believe we have lacked accountability and leadership to >> align and direct the company through these disruptive times. We had a series >> of misses. We haven't been delivering innovation fast enough. We're not >> collaborating internally. >> >> Nokia, our platform is burning. >> >> We are working on a path forward -- a path to rebuild our market >> leadership. When we share the new strategy on February 11, it will be a huge >> effort to transform our company. But, I believe that together, we can face >> the challenges ahead of us. Together, we can choose to define our future. >> >> The burning platform, upon which the man found himself, caused the man to >> shift his behaviour, and take a bold and brave step into an uncertain >> future. He was able to tell his story. Now, we have a great opportunity to >> do the same. >> >> Stephen. >> >> >> -- >> =============== >> Indonesian Android Community [id-android] http://android.or.id >> >> HTC Android Phone with HTC Sense and HTCsense.com >> http://www.htc.com/DesireHD/ >> --------------------- >> Join Forum ID-Android >> http://forum.android.or.id >> --------------------- >> i-gadget Store - BEC Bandung >> E-mail: [email protected] Ph. 0812-21111191 >> -------------------- >> Toko Gila Original Surabaya >> Email: [email protected] Ph. (031) 91555898 >> ------------------- >> Toko EceranShop - BEC Bandung >> E-mail: [email protected] Ph. 0815-56599888 >> ------------------ >> >> Aturan Jual/Kloteran ID-Android http://goo.gl/azW7 >> > > -- > =============== > Indonesian Android Community [id-android] http://android.or.id > > HTC Android Phone with HTC Sense and HTCsense.com > http://www.htc.com/DesireHD/ > --------------------- > Join Forum ID-Android > http://forum.android.or.id > --------------------- > i-gadget Store - BEC Bandung > E-mail: [email protected] Ph. 0812-21111191 > -------------------- > Toko Gila Original Surabaya > Email: [email protected] Ph. (031) 91555898 > ------------------- > Toko EceranShop - BEC Bandung > E-mail: [email protected] Ph. 0815-56599888 > ------------------ > > Aturan Jual/Kloteran ID-Android http://goo.gl/azW7 -- =============== Indonesian Android Community [id-android] http://android.or.id HTC Android Phone with HTC Sense and HTCsense.com http://www.htc.com/DesireHD/ --------------------- Join Forum ID-Android http://forum.android.or.id --------------------- i-gadget Store - BEC Bandung E-mail: [email protected] Ph. 0812-21111191 -------------------- Toko Gila Original Surabaya Email: [email protected] Ph. (031) 91555898 ------------------- Toko EceranShop - BEC Bandung E-mail: [email protected] Ph. 0815-56599888 ------------------ Aturan Jual/Kloteran ID-Android http://goo.gl/azW7
