http://blogs.technet.com/b/microsoft_on_the_issues/archive/2013/08/15/the-limits-of-google-s-openness.aspx


The limits of Google’s openness
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  15 Aug 2013 12:26 PM

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 Posted by David Howard
Corporate Vice President & Deputy General Counsel, Litigation & Antitrust,
Microsoft

You may be wondering what happened to the YouTube app for Windows Phone.
Last May, after we launched a much improved app on our platform, Google
objected on a number of grounds. We took our app down and agreed to work
with Google to solve their issues. This week, after we addressed each of
Google’s points, we re-launched the app, only to have Google technically
block it.

We know that this has been frustrating, to say the least, for our
customers. We have always had one goal: to provide our users a YouTube
experience on Windows Phone that’s on par with the YouTube experience
available to Android and iPhone users. Google’s objections to our app are
not only inconsistent with Google’s own commitment of openness, but also
involve requirements for a Windows Phone app that it doesn’t impose on its
own platform or Apple’s (both of which use Google as the default search
engine, of course).

When we first built a YouTube app for Windows Phone, we did so with the
understanding that Google claimed
to<http://googleblog.blogspot.com/2009/12/meaning-of-open.html>grow
its business based on open access to its platforms and content, a
point it 
reiterated<https://docs.google.com/file/d/0BwxyRPFduTN2emMxQ0tkTEZzajQ/edit?pli=1>last
year. As antitrust enforcers have launched investigations against
Google – some of which are still ongoing – the company has reiterated its
commitment to openness and its ability to stick to its openness commitments
voluntarily.

With this backdrop, we temporarily took down our full-featured app when
Google objected to it last May, and have worked hard to accommodate
Google’s requests. We enabled Google’s advertisements, disabled video
downloads and eliminated the ability for users to view reserved videos. We
did this all at no cost to Google, which one would think would want a
YouTube app on Windows Phone that would only serve to bring Google new
users and additional revenue.

There was one sticking point in the collaboration. Google asked us to
transition our app to a new coding language – HTML5. This was an odd
request since neither YouTube’s iPhone app nor its Android app are built on
HTML5. Nevertheless, we dedicated significant engineering resources to
examine the possibility. At the end of the day, experts from both companies
recognized that building a YouTube app based on HTML5 would be technically
difficult and time consuming, which is why we assume YouTube has not yet
made the conversion for its iPhone and Android apps.

For this reason, we made a decision this week to publish our non-HTML5 app
while committing to work with Google long-term on an app based on HTML5. We
believe this approach delivers our customers a short term experience on par
with the other platforms while putting us in the same position as Android
and iOS in enabling an eventual transition to new technology. Google,
however, has decided to block our mutual customers from accessing our new
app.

It seems to us that Google’s reasons for blocking our app are manufactured
so that we can’t give our users the same experience Android and iPhone
users are getting. The roadblocks Google has set up are impossible to
overcome, and they know it.

Google claims that one problem with our new app is that it doesn’t always
serve ads based on conditions imposed by content creators. Our app serves
Google’s advertisements using all the metadata available to us. We’ve asked
Google to provide whatever information iPhone and Android get so that we
can mirror the way ads are served on these platforms more precisely. So far
at least, Google has refused to give this information to us. We are quite
confident that we can solve this issue if Google cooperates, but fixing
Google’s concern here is entirely within Google’s control. If Google stops
blocking our app, we are happy to work with them on this, entirely at
Microsoft’s expense.

Google also says that we are not complying with its “terms and conditions.”
What Google really means is that our app is not based on HTML5. The problem
with this argument, of course, is that Google is not complying with this
condition for Android and iPhone. Again, we’re happy to collaborate with
Google on an HTML5 app, but we shouldn’t be required to do something that
apparently neither iPhone nor Android has successfully figured out how to
do.

Google raises concerns about our branding too. The funny thing about this
point is that we’ve been using the same branding continuously since 2010
for an inferior YouTube app. Now that we have an app that gives users a
fuller YouTube experience, Google objects to the branding (even though
we’ve taken additional steps to clarify that we are the author of the app).
Go figure.

Finally, Google cites a degraded experience. Since 2010, Google permitted a
Windows Phone app that was far below the iPhone and Android app
experiences. Reviews of our new app are unanimous that the experience is
much improved, and we’re committed to making adjustments to improve it
further. If Google were truly concerned about a degraded experience, it
would allow our users access to the new YouTube app they love.

We think it’s clear that Google just doesn’t want Windows Phone users to
have the same experience as Android and Apple users, and that their
objections are nothing other than excuses. Nonetheless, we are committed to
giving our users the experience they deserve, and are happy to work with
Google to solve any legitimate concerns they may have. In the meantime, we
once again request that Google stop blocking our YouTube app.

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