I still disagree that it's a bad name for the mean reasons that I've stated 
earlier and will probably wind up stating again.  I would prefer to keep DKIM2 
as the name.

The BOM example is cute (in Australia; BOM is the "Bureau of Meteorology" and 
they tried to rebrand but everyone kept calling them the BOM so they gave up) 
but DKIM2 does not have that problem.  It's not going to cause airport security 
guards to have conniptions.  It WILL give marketing pressure to implement it 
instead of / as well as DKIM(1); which I think is a good thing.

I believe you are in the rough in your belief that there needs to be that goal.

Bron.

On Mon, Jun 2, 2025, at 16:37, Dave Crocker wrote:
> The reasons for saying that a different name from "DKIM2" should be chosen 
> later are pretty straightforward, such as encouraging focus on the 'more 
> important technical stuff' and not getting distracted.
> 
> Those reasons are wrong.
> 
> There is already vigorous industry marketing happening for "DKIM2" now.  It 
> is the term everyone is using.  Now.
> 
> If there is a goal of having a different name -- and there really does need 
> to be that goal, since the things being pursued are not DKIM -- then every 
> day of delay is a day that works against the goal.
> 
> <Anec:
> 
>> Circa 1970, I worked as a part-time operator at a large computer center at 
>> UCLA.  IBM 360/91.  It had main memory modules that were 6' x 2' x 4'.  Big 
>> guys with about 256KB per module.  Huge, for the day. And expensive.
>> 
>> IBM called a module Basic Operating Memory.
>> 
>> Until they got a call from the FBI.  
>> 
>> The Feds were unhappy with the name because IBM would air freight these 
>> around and it was disconcerting to the airport shipping staff to have IBM 
>> call and asked whether their BOM (bomb) had arrived yet.
>> 
>> So IBM changed the name to Basic Storage Module.
>> 
>> The short-form reference to this was BOM.
>> 
>> Because that's what the reference had always been.
>> 
>> :dote>
>> 
> Please.
> 
> Now.
> 
> Not later.
> 
> d/
> 
> -- 
> Dave Crocker
> 
> Brandenburg InternetWorking
> bbiw.net
> bluesky: @dcrocker.bsky.social
> mast: @[email protected]
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> 

--
  Bron Gondwana, CEO, Fastmail Pty Ltd
  [email protected]

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