Sure.

Take the Porsche 911. Since 1967, there have been at least eight fundamentally 
different generations, from air-cooled to water-cooled engines, and from analog 
to digital systems, all under the same name. Every version introduced major 
changes, yet the continuity of the name helped preserve brand trust and 
accelerate acceptance.

Yes, some purists argued "a water-cooled 911 isn’t a real 911," but that never 
slowed adoption. The name bridged the gap between legacy and innovation, making 
it easier for the ecosystem — customers, media, engineers — to follow the 
evolution.

Same principle applies here. "DKIM2" gives us continuity without locking us 
into technical legacy.

/ Tobias Herkula

Von: Dave Crocker <[email protected]>
Datum: Dienstag, 3. Juni 2025 um 14:04
An: Tobias Herkula <[email protected]>
Cc: [email protected] <[email protected]>
Betreff: Re: AW: [Ietf-dkim] Re: Change the name now. Now!
On 6/3/2025 1:37 PM, Tobias Herkula wrote:
Names drive adoption.



Certitude implies experience.

Please cite examples of re-using a name for an entirely different product and 
a) getting 'faster' adoption, while b) having no blowback about deceptive 
marketing.

d/

--

Dave Crocker



Brandenburg InternetWorking

bbiw.net

bluesky: @dcrocker.bsky.social

mast: @[email protected]
_______________________________________________
Ietf-dkim mailing list -- [email protected]
To unsubscribe send an email to [email protected]

Reply via email to