hello
thanks Luca. i recieved good suggestions from you. let me decide something
about these then i will atart my proper research. anywa if u can send me a
little more details about 1to1 marketing strategies i will be greatful to u.
thanks
Tania kanwal
>From: "Luca Meyer" <[EMAIL PROTECTED]>
>Reply-To: [EMAIL PROTECTED]
>To: <[EMAIL PROTECTED]>
>Subject: R: [IMAFDI-E] internet marketing
>Date: Sun, 5 Dec 1999 11:12:33 +0100
>
>Hello Offer:
>
> > There are so many parameters involved in this process and each one of
> > them could be a full dissertation by it self.
>
>Indeed. Depending on the depth you want to achieve with your investigation
>and the time and resources you have available, each of them might be a
>separate dissertation.
>
> > For example:
> >
> > 1) Online consumer behavior.
> > 2) Online marketing strategies.
> > a. One to many.
> > b. Many to many.
> > c. CME (computer mediate environment).
> > 3) Advertising on the web.
> > 4) Measuring efficiency of web marketing strategies.
> > 5) Stickiness and Flow as the new evaluation factors.
> > 6) Building customer trust and loyalty in the cyber world.
>
>I would suggest you add one-to-one online marketing strategy (see e.g. Don
>Peppers and Martha Rogers's "The OnetoOne Fieldbook - The complete Toolkit
>for Implementing a 1to1 Marketing Program"
>
> > To make a long story short, I believe we should join our forces to
> > establish an acceptable research pattern about this industrial
> > revolution. (In the above contexts)
>
>Sure. And this is what we are doing also by talking to each other in a
>forum
>like IMAFDI-E, don't you think?
>
> > I truly believe that the problem here is not lack of information but
>how
> > to stay focus on the business added value that these changes can
>make.
>
>I would add also to stay uptodate. E-business models renew themselves day
>after day and you have not yet had the time to review a successfull scheme
>than someone else has already invented something new!
>
>Take care.
>
>Luca
>
>/---/
>
>Luca Meyer
>MARK SERVICES snc
>internet market knowledge & consulting
>www.markservices.com
>
>
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