Re: [IMail Forum] Question about "bulk" mailing

[Matrosity Hosting]

use a bulk verifier Marc Funaro wrote: We have a couple of clients that have a fairly large subscriber base for their newsletters -- one in particular sends email to about 29,000 email addresses each week, and the base of subscribers is growing. When they send their newsletter, of course a certain percentage, around 8 to 10%, always bounce. Because the email list program they are using is not very advanced, there is no real "cleansing" of the list taking place, unfortunately. The question is, what to do with the bounces. I've told them to monitor the POP account that is the "FROM" address of their newsletter - that they need to check that address specifically for people that may just hit "reply" and ask to be removed. It's also caused a problem when the POP account fills up, and the double bounces start happening (yes, I could increase the size of the pop account, but that feels like "condoning" their lack of attention to the account and the messages that come into it). The newsletters in general are certainly legit - people have to specifically sign up, and they have a link in the newsletter to unsubscribe which is always honored. But what is considered "best practice" or "proper netiquette" when dealing with the returns from a large newsletter mailing? What should I be asking this client to do, as part of their responsibility for running this newsletter, weekly? Or should I just "lighten up" and delete the bounces that come in, since there's really no easy way to clean them up? Welcoming your advice, Marc To Unsubscribe: http://www.ipswitch.com/support/mailing-lists.html List Archive: http://www.mail-archive.com/imail_forum%40list.ipswitch.com/ Knowledge Base/FAQ: http://www.ipswitch.com/support/IMail/