The commonly accepted definition of "unsolicited" is someone that you don't have a first party relationship with. So if these are clients and you include an unsubscribe, it's perfectly fine...if they are not, then you and your clients are spammers. Regardless of which way you go, if you send out enough E-mail you will be blacklisted, so never, ever, ever do this from your mail server.


Steve Guluk wrote:
But yet in these economic times, mass mailing is a cheap means of Marketing so many clients are looking to expand on this front.

Bulk can still be to their own mailing lists.

I'm thinking I may need to program something to send out small blasts late at night with the proper DB opt-outs as a service for my clients.

On Dec 20, 2008, at 7:08 AM, Matt wrote:

Spam is E-mail that is both sent in bulk and is unsolicited. There is no legitimate way to send E-mail that is sent in bulk and unsolicited...WTF!


Adam Greene wrote:
Hey all,
Revisiting this topic ... one of our clients wants to be able to send emails out to people who have not explicitly opted in to receive their mailings. Most mass emailing companies I'm aware of require opt-in and in particular don't allow emails to be sent to a list of purchased email addresses. I can understand why -- who needs more spam? I guess my question is ... how does a company legitimately get their name and product out there without turning into a spammer? Is anyone aware of mass emailing companies or even a direct marketing company that uses legitimate means to do this, or what those legitimate means are? Maybe semi-OT for this list ... Adam
    ----- Original Message -----
    *From:* Adam Greene <>
    *Sent:* Thursday, December 11, 2008 9:04 AM
    *Subject:* Re: [IMail Forum] Clients want to send mass emails

We've been steering customers toward Emma (
    <>). Customers still look to us for their
    IT consulting needs, and get their basic (and advanced IMAP &
    collaboration) email services from us. We have not found that
    steering customers in this direction weakens our relationship
    with the customer, but rather strengthens it as they get a good
    mass email solution and don't have the constant headache /
    stress of our not being able to service their mass email needs
    smoothly. In many cases, we also manage their mass mailings for
    them, for a fee (another source of income).
        ----- Original Message -----
        *From:* Steve Guluk <>
        *Sent:* Wednesday, December 10, 2008 11:45 AM
        *Subject:* [IMail Forum] Clients want to send mass emails

Hello, As the economy prompts companies to do all they can to
        market their products, email blasts are an attractive
        inexpensive means to get marketing in front of many people.

        Problem is, Blacklists from users that fail to subscribe to
        whatever necessary standards are deemed essential to be a
        legitimate email. And that one client can hurt the
        other clients on the mail server that have nothing to do
        with the offending clients mass mailing.

        What do other server owners do? Tell the client no-way and
        risk having them go elsewhere? I usually try to get them to
        go to Constant Contact but some still push hard to use the
        email account they have with me. I have a limitation of
        50 recipients per email but what other resources are
        available to us to help handle this condition in the best

        What standards and policies do you do at your business?


        *Steve Guluk*
        (949) 661-9333


*Steve Guluk*
(949) 661-9333

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