Hey all, 

Revisiting this topic ... one of our clients wants to be able to send emails 
out to people who have not explicitly opted in to receive their mailings. Most 
mass emailing companies I'm aware of require opt-in and in particular don't 
allow emails to be sent to a list of purchased email addresses. I can 
understand why -- who needs more spam? I guess my question is ... how does a 
company legitimately get their name and product out there without turning into 
a spammer? Is anyone aware of mass emailing companies or even a direct 
marketing company that uses legitimate means to do this, or what those 
legitimate means are?

Maybe semi-OT for this list ...


  ----- Original Message ----- 
  From: Adam Greene 
  To: Imail_Forum@list.ipswitch.com 
  Sent: Thursday, December 11, 2008 9:04 AM
  Subject: Re: [IMail Forum] Clients want to send mass emails


  We've been steering customers toward Emma (www.myemma.com). Customers still 
look to us for their IT consulting needs, and get their basic (and advanced 
IMAP & collaboration) email services from us. We have not found that steering 
customers in this direction weakens our relationship with the customer, but 
rather strengthens it as they get a good mass email solution and don't have the 
constant headache / stress of our not being able to service their mass email 
needs smoothly. In many cases, we also manage their mass mailings for them, for 
a fee (another source of income).


    ----- Original Message ----- 
    From: Steve Guluk 
    To: Imail_Forum@list.ipswitch.com 
    Sent: Wednesday, December 10, 2008 11:45 AM
    Subject: [IMail Forum] Clients want to send mass emails

    As the economy prompts companies to do all they can to market their 
products, email blasts are an attractive inexpensive means to get marketing in 
front of many people.

    Problem is, Blacklists from users that fail to subscribe to whatever 
necessary standards are deemed essential to be a legitimate email. And that one 
client can hurt the other clients on the mail server that have nothing to do 
with the offending clients mass mailing.

    What do other server owners do? Tell the client no-way and risk having them 
go elsewhere? I usually try to get them to go to Constant Contact but some 
still push hard to use the email account they have with me. I have a limitation 
of 50 recipients per email but what other resources are available to us to help 
handle this condition in the best manner?

    What standards and policies do you do at your business?


    Steve Guluk
    (949) 661-9333

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