> -----Original Message-----
> From: Madscientist [mailto:[EMAIL PROTECTED]]

> Unfortunately, the need for rich content is here to stay so HTML email
> will prevail... And likely to become greater with time...

I had a loooong reply (rant) to this drafted, but I reconsidered.  Thank me
later - this is the short version:

Every "rich" HTML email I've ever seen was an ad.  Most of those included
trackable resources (<img src="http://www...> tags), and about half were
invisible trackable resources - bugs - useful ONLY for tracking purposes or
reading cookies.  And a small number of HTML ads either include javascript
to open additional browser windows or have other "active" content - things
that I wouldn't normally allow from an untrusted source.

The only other HTML email I ever see is an artifact of the default settings
of certain mail programs, with absolutely no useful markup other than a
single font and a couple of colors.  I've even seen HTML attachments to HTML
messages, essentially establishing beyond doubt that normal users completely
miss the point of having HTML formatting at their disposal.

Conclusion: advertisers "need" HTML formatting, normal users don't.  Really.
Oh, and viruses and worms like it too.

> We all need to think about solutions to that problem...we won't 
> make it go away no matter how hard we try.

Thanks to those viruses and worms, HTML formatting costs corporations and
individuals billions of dollars for protection and repairs.  Thanks to
metered bandwidth and dialup accounts, it costs the recipients millions of
dollars to see it before they delete it.  Thanks to data mining and
whimsical corporate policies (Yahoo!), it costs us our expectation of
privacy - it is no longer possible to understand what we're telling anyone
or who we're actually telling.  (Why did I see a spike in car-related spam
for weeks after I browsed car pricing sites?  I never once gave out my email
address, yet they still hit me with "targeted" messages...)

If we reject HTML formatted email, and don't send any, it couldn't hurt.  It
may even help.  If we roll over and ignore it, it will only get worse.

-- 
Dave Salovesh
RAM Associates, Inc.
(800) 543-3635

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