Assessing the Impact of Policy Choices on Potential Online Business Models
in the Music and Film Industries

The online environment and new digital technologies threaten the viability
of the music and film industries' traditional business models. The
industries have responded by seeking government intervention, among other
means, to protect their traditional models as well as by developing new
models specifically adapted to the online market. Industry activity and
public debate have focused on three key policy areas related to copyright
holders' control of content: technical interference with and potential
liability of P2P services; copyright infringers' civil and criminal
liability; and legal reinforcement of digital rights management technologies
(DRM).

This paper seeks to support policymakers' decision making by delineating the
potential consequences of policy actions in these areas. To do so, it
assesses how such action would impact relevant social values and four
business models representative of current and emerging attempts to generate
viable revenues from digital media. The authors caution that government
intervention is currently premature because it is unlikely to strike an
appropriate balance between achieving industry goals while supporting other
social values, such as consumer rights, the diversity of available content,
and technological innovation.

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http://cyber.law.harvard.edu/media/content_and_control



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