VIEWPOINT
By David H. Holtzman
http://www.businessweek.com/technology/content/jun2005/tc20050616_0027.htm

Adding Privacy to the Constitution

Legislation can't keep up with the myriad ways technology allows our
personal info to be misused. Only an amendment can protect Americans
Supreme Court Justice Louis D. Brandeis described privacy as the right "to
be left alone." In subsequent decisions throughout the 20th century, the
judiciary expanded this definition in limited ways, mostly based on the
Fourth Amendment. But the primary fight for privacy doesn't take place in
the courts. Congress has been the battlefield.

Americans generally think of the the legislative branch as the champion of
privacy issues, but it has been, and will forever be, powerless to do so in
a meaningful and pervasive way. The reason: technology.

NEW VULNERABILITY.  Legislation moves in a linear process. It has its own
pace and tempo, and God help whoever tries to rush it. Newcomers to
Washington are astonished by how much time it takes to craft, draft, and
pass a bill. It can be years.

The pace of technological innovation is geometric. Actual research also
takes years, but most of the high-tech advances that affect our lives are
changes to existing products -- innovations not inventions. The legislative
machinery of Congress cannot keep up with the tempo of those innovations.

Examples of this abound. For more than a century, patrons of the U.S. Postal
Service have enjoyed the benefit of laws protect them from fraud and mail
tampering. However, e-mail users don't have that same shield -- and probably
never will. This same problem exists today for land lines and cell phones,
and almost certainly will apply equally to emerging technologies like voice
over IP (VOIP).

So why can't an enlightened future Congress just pass bills remedying this
deficiency? They can, but all it would take is a tweak of the target
technology to emasculate most such laws. Legislation is only effective when
narrowly drafted, targeting a specific, well-understood problem. The
judicial system abhors ambiguity -- legal vagueness equates with legal
impotence.

CATASTROPHIC SLIPS.  The government's current approach consists of industry
self-regulation through trade groups like TrustE or by voluntary use of
privacy policies. All you have to do is read the newspapers to see that that
approach is not working. In the first half of 2005, half a dozen major
privacy breaches have already taken place.

Recently, Citigroup (C) disclosed that it lost a box of computer tapes
containing financial information of almost 4 million customers. Lapses also
occurred this year at Time Warner (TWX ), Lexis/Nexis, Bank of America (BAC
), and the credit bureau ChoicePoint (CPS ), which unknowingly sold 145,000
customer records to a criminal enterprise.

The difficulty in legally protecting identity data is that it's so darn
useful. Institutions find personal information critical for several reasons.
Industry needs to convert customers into demographic categories for targeted
direct marketing. The government wants to prevent another terrorist attack
like September 11. Doing so requires a technique called predictive
intelligence. This kind of data-mining requires huge amounts of seemingly
trivial information on everyone, citizens and visitors alike, including
travel, buying habits, and social-communication patterns.

HOLY MEASURE.  The needs of commercial interests and national security are
antithetical to a citizen's desire to be left alone. It's naïve to expect
either institution to voluntarily respect personal boundaries. It's unlikely
that Congress will ever pass significant legislation curtailing the
information-gathering efforts of either group because of the implied threats
of economic disaster or terrorist attack.

The solution is to guarantee the right to privacy to all citizens by
amending the Constitution, which has no such safeguard today. In fact, the
word privacy is never mentioned in the document, even in an amendment.

Why do we need additional Constitutional protection for privacy? America has
a long history of protecting intangible principles that are important to us,
like freedom of speech, religion, and the press. We do this by incorporating
these values into our holiest secular document -- the U.S. Constitution.
This permits the courts to decide what's contextually appropriate.

DEPENDENT ON SNOOPING.  The lack of a Constitutional mention of privacy
relegates its defense to lawyers and legislators who are free to define it
in any way that suits them and their constituents. It might be nearly
impossible to jump all the required hurdles in Congress and the states'
legislatures to make this addition to the Constitution happen, but these
days people are campaigning for amendments for far less important issues.

Absent a Constitutional change, I know what's going to happen. The scandals
and violations will accumulate until privacy becomes a national joke and
enters the popular culture -- i.e., when The Daily Show host Jon Stewart
starts talking about it on TV. At that point, the vox populi will be
screaming loudly enough for even Congress to hear.

But it will be too late because, by then, we'll have multibillion-dollar
industries like advertising, direct marketing, and defense contracting as
dependent on invasive personal information as a dung beetle is on -- well,
dung.


Holtzman is the former CTO of Network Solutions and the editor of
Globalpov.com, a blog that explores social changes brought about by
information technology 



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