Recent discussions I've seen on Marketing Lists suggest the tide has turned
over the last year or so and the vast majority of users accept HTMLed
messages without complaint.
However, they do recommend that, at least for marketing messages, it's
better to confine the HTML to basic stuff, and no images. Some claim images
are an immediate tip off to subscribers that they are going to get a hard
sell and they are more likely to delete without hesitation. (Interestingly,
I recall my reaction was this same way when the Iconocast list went HTML
many months ago.) Nick Usborne has some interesting disagreements with
this, particularly for AOL subscribers.
But copywriting email is an art unto itself. I wish I could do it well. I
recommend "net words, Creating High-Impact Online Copy" by Nick Usborne.
best, paul
At 03:42 PM 2/20/02 -0600, you wrote:
>Ya'll,
>
>What is the overall opinion of moving toward sending multipart alternative
>(with a text and html format) for all emails versus, making a specific text
>and specific html format?
>
>Our email system is becoming too difficult to manage and I am looking for
>ways that we can consolidate code and streamline our process.
>
>If we went with multipart-alternative we could eliminate about 50% of the
>code in file that processes our email as it also needs to contain the code
>for processing plain text and html only emails and in three different
>formats (cfx tag with no dynamic content, cfx tag with cfloop and dynamic
>content, and our homegrown cffile and cfloop system - used about 90% of the
>time - for highly dynamic emails with personalized tracking images and
>tracking links).
>
>The "Pros" of multipart-alternative are obvious, but what are the deal
>stopping "Cons"?
>
>
>Matt Boyce
>
>
>
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