Interesting. Thank you very much. Did Mr Usborne have any observations about text messages vs flash?
I guess why I can see why someone who hates flash intros to a website might like flash in an email.... You mention 3 large retailers below plus Disney. Do you have any insights on characteristics of mailings that are appropriate for other classes of clients? best, paul PS> I'm sorry but I have no insight on your REAL question... At 04:35 PM 2/20/02 -0600, you wrote: >We actually have hired Mr. Usborne for various projects in the past and well >aware of him. > >What I am trying to understand is if someone has any insight as to any >'cons' to using the multipart alternative and scraping the process of >choosing text or html as separate settings. > >I seriously doubt any sizeable chunk of the population are filtering emails >because images may mean a sales message. We have done HTML emails for >several large retailers (GAP.com, Nordstrom.com, Levis.com and Disney.com) >and I can tell you, based on the results, they will never again use straight >text email. The science behind the numbers is clear... text is good, images >are better and multimedia kicks a$$. However, each has their own place. We >use TEXT for basic daily newsletters and wireless messages, HTML for direct >response (sale or lead generation) emails, and now getting more and more >into rich emails (flash) and seeing response rates that go through the roof. > >The bottomline for us is: > >Is there just one thing that would make it a bad decision to go with >multipart alternative and allow the settings of the client to determine HTML >or Text. We send more than 20,000,000 emails per month for our clients and >if I can remove 50% of the code - which would quicken the processing the >file that creates and distrubutes the .mail and .mbx files across our POST >cluster - I will save a ton of money and time (time is money). ***** Is >there even one reason why you would not use multipart alternative and send >TEXT and HTML formats letting the client application determine the view? >***** > >Matt Boyce > > > > > >-----Original Message----- >From: [EMAIL PROTECTED] (paul smith) [mailto:[EMAIL PROTECTED] >(paul smith)] >Sent: Wednesday, February 20, 2002 4:12 PM >To: inFusion Support List >Subject: Re: [iMS] questions on email format part duex > > >Recent discussions I've seen on Marketing Lists suggest the tide has turned >over the last year or so and the vast majority of users accept HTMLed >messages without complaint. > >However, they do recommend that, at least for marketing messages, it's >better to confine the HTML to basic stuff, and no images. Some claim images >are an immediate tip off to subscribers that they are going to get a hard >sell and they are more likely to delete without hesitation. (Interestingly, >I recall my reaction was this same way when the Iconocast list went HTML >many months ago.) Nick Usborne has some interesting disagreements with >this, particularly for AOL subscribers. > >But copywriting email is an art unto itself. I wish I could do it well. I >recommend "net words, Creating High-Impact Online Copy" by Nick Usborne. > >best, paul > > >At 03:42 PM 2/20/02 -0600, you wrote: > >Ya'll, > > > >What is the overall opinion of moving toward sending multipart alternative > >(with a text and html format) for all emails versus, making a specific text > >and specific html format? > > > >Our email system is becoming too difficult to manage and I am looking for > >ways that we can consolidate code and streamline our process. > > > >If we went with multipart-alternative we could eliminate about 50% of the > >code in file that processes our email as it also needs to contain the code > >for processing plain text and html only emails and in three different > >formats (cfx tag with no dynamic content, cfx tag with cfloop and dynamic > >content, and our homegrown cffile and cfloop system - used about 90% of the > >time - for highly dynamic emails with personalized tracking images and > >tracking links). > > > >The "Pros" of multipart-alternative are obvious, but what are the deal > >stopping "Cons"? > > > > > >Matt Boyce > > > > > > ==^======================================================= This list server is Powered by iMS "The Swiss Army Knife of Mail Servers" -------------------------------------- To leave this list please complete the form at http://www.coolfusion.com/iMSSupport.cfm Need an iMS Developer license? Sign up for a free license here: http://www.coolfusion.com/iMSDevelopers.cfm List archives: http://www.mail-archive.com/infusion-email%40eoscape.com/ Note: You are subscribed as [email protected] ==^=======================================================
