In a world where people shop for almost everything and that people are wary of advertisements, logo's and the big corporation I wonder why we assume that we can still sell something. Our message is constantly drowned out by a million others each day.
Two things that come to mind:
1. I was reading a book the other month (an article on it by me can be found at the becoming disciples site http://disciples.unitingchurch.org.au/index.cgi?tid=21) that suggested that people were not shopping for us at all, in the heirachy of needs "consuming" is not one of the needs, family and belonging however is. People do not consume/shop for family, they date for it. If they are dating us then why try and "sell" ourselves rather than focussing on the rituals of dating, which is going out with one another, getting to know one another, doing things together, doing things the other person likes... etc
2. A sermon by Andrew Dutney couple of years back, (which I hope I'll be able to find on my pc sometime soon so I can type out the exact quote) suggested that one of the reasons that people might not see much hope in the church was infact the issue of denominationalism. Basically the idea that Christians, who preach about a God of love of wholeness etc etc that quite simply cannot live together paints a picture to the public that we actually are living a lie. I think he was right there, that to the public we cant even get along with one another, the idea that each demonination knows best is one of the biggest misunderstandings that our Denominations have..
Frankly, I don't think it is a change of idealism, because denominationalism has only helped us in as far as helpiung us sell our own church to someone rather than Jesus.
On another point, Lindsay wrote "people are no longer either so theologically literate or so theologically motivated as they were in the past." To which I wanted to respond with in the past? I can't seriously think that people were more theological in the past than they are now, the church over the last 100 years has tried its darndest to remove any sense of theology from its ministry. It's been a sociological issue, an anthromorphical issue... infact its been anything but theological. The ministry books since the baby boom have been about how to keep people in church, programs, social patterns, census data, ministry books have been about how to do church well or do youth group well rather than theology.
I'd also ask if people seriously think that people in the church and outside the church 400 years ago were actually more theologically literate than they are now. Sorry Lindsay, that seems fairly ignorant, besides, from my understanding Denominations in the States, UK, Australia and many other countries were actually ways of distinguishing between Class levels and Colour than Theology.
Greg also then stated that "Perhaps a good way to promote the distinctive “DNA” is to use a large noticeboard which is frequently changed." Personally I wish I hadn't read that line whilst drinking my morning cuppa because I've accidently sprayed some of it onto my laptop... Well, yes, if your DNA suggested a "you come to us, we'll stay here and do sermons each Sunday and run a couple of programs" style then perhaps a noticeboard would be a good idea. If however your DNA suggested a "We want to get alongside the comminty and participate in it" DNA or a "we are here to suffer with the poor" DNA... then a noticeboard would do everything BUT communicate the DNA of the church, the DNA is communicated by it's members, action and worship rather than a noticeboard.
Anyhow, I've got some more work to do and should stop babbling.
Shalom
-- Darren Wright Fool Youth and Family Worker
UCA NSW Synod Presbytery of Canberra Region GPO Box 221. Canberra. ACT. 2601.
[EMAIL PROTECTED]
02 6248 9311 (office)
"The Gospel must be constantly forwarded to a new address, because the recipient is repeatedly changing place of residence." - Helmut Thielicke
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