http://www.thejakartaglobe.com/business/indonesia-car-exports-set-hit-5b-2014/


Indonesia Car Exports Set to Hit $5b in 2014
By Jakarta Globe on 08:25 pm Jun 06, 2014
Category Business, Corporate News
Tags: Indonesia exports, Indonesian Automotive Industry Association (Gaikindo)
Jakarta. Indonesia expects to boost the value of exports of cars and automotive 
parts this year as part the country’s efforts to increase its foreign-exchange 
earnings.

The government expects the value of exported automotive products from Indonesia 
to increase to almost $5 billion this year, a high-ranking official at the 
Trade Ministry said on Thursday.

“At first, we targeted car export value to grow by 5 percent this year, but we 
may actually see growth by 10 percent to $4.8 billion,” Ari Satria, director of 
market development and export information at the Trade Ministry, told reporters.

The country had $4.4 billion in foreign-exchange earnings from cars in 2013. 
Indonesia is the second-biggest automotive hub in Southeast Asia, after 
Thailand.

Last year, Indonesia exported 170,907 completely built units (CBU) of cars, 
105,380 completely knocked-down (CKD) cars, and 12.3 million car components, 
according to the Indonesian Automotive Industry Association (Gaikindo).

“We also aim to increase our automotive product exports to Thailand, Saudi 
Arabia, the Philippines, Japan, and Malaysia,” Ari said.

Several big automotive distributors in Indonesia include Astra International 
and Indomobil Sukses Internasional.

The country’s auto manufacturers, which include Astra Internasional, Toyota 
Motor Manufacturing Indonesia (TMMI), and Suzuki Indomobil Motor, have been 
increasing their sales abroad.

TMMI, the local manufacturing unit of the Japanese automaker, said in early May 
that it aimed to sell 152,000 CBU cars to overseas markets this year, which 
would be a 30 percent from last year.

Indonesia’s overseas markets include Vietnam, the Philippines, Malaysia, and 
Middle Eastern countries.

The government has been boosting foreign-exchange earnings as exports of other 
goods and commodities such as coal due to slowing demand in the global market.

The country typically sells coal and crude palm oil to other nations including 
China, India and European countries.

Apart from car sales, Indonesia also counts on foreign exchange receipts from 
tourism.

The country is targeting to generate more than $10 billion in foreign exchange 
from foreign arrivals this year, more than the $9 billion it recorded in 2013, 
according to previous reports.

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http://online.wsj.com/news/articles/SB10001424052970203363504577188494189552550



Auto Makers Step on the Gas in Indonesia


By 
Eric Bellman 
February 9, 2012
Indonesia is being embraced as a major expansion market for car manufacturers, 
but will the country's infrastructure bottlenecks hinder their progress? WSJ's 
Deborah Kan discusses with Eric Bellman. 

JAKARTA, Indonesia—The world's top car makers are in the middle of an expansion 
spree in Indonesia, battling for a piece of the world's next auto hub.

Toyota Motor Corp. tm +0.49% and other Japanese auto makers have dominated the 
Indonesian market for decades. But General Motors Co. GM +1.61% , Ford Motor 
Co. F +2.40% , Tata Motors Ltd. ttm +1.83% and others are trying to wedge their 
way in. They have plans for new plants, new models or new dealerships, aimed at 
reaching the emerging middle class in Indonesia.

Enlarge Image 
 
Toyota on Wednesday said it would invest $200 million in Indonesia beyond 
expansion plans announced last year. Bloomberg News 

Toyota on Wednesday said it would invest an additional $200 million beyond 
expansion plans announced last year, lifting its Indonesia capacity to 230,000 
vehicles annually by 2014. That would more than double today's output. 

With overall Indonesian auto sales expected at nearly one million vehicles next 
year, the country is becoming one of the world's largest car markets. More 
important, its low auto-ownership rate means Indonesia—the world's fourth 
most-populous nation, behind China, India and the U.S.—could be one of the 
world's last great growth markets.

 

Less than one in twenty of Indonesia's mostly young and increasingly affluent 
population of 240 million people owns cars. As strong growth in gross domestic 
product puts cars within reach to more Indonesians, the country could quickly 
become a three-million-car-a-year market in the next decade, analysts say. 
Although that isn't on the scale of China, where 18 million light vehicles were 
sold last year, the Indonesian market is expected to expand faster.

"This is going to be a period of unprecedented growth in Indonesia," says Peter 
Fleet, president for Ford's operations in Southeast Asia, which recorded 90% 
growth in sales in Indonesia last year. "With the low level of car ownership in 
the country and the GDP per capita growing, it is at a takeoff point."

Auto companies need new markets to offset slowdowns in their home countries and 
expected leveling in India and China over the next few years. Indonesia's 
economy and auto sales are expected to continue climbing at a rapid pace this 
year even as developed economies struggle, largely because much of Indonesia's 
economy is driven by domestic demand rather than exports to the West.

Enlarge Image 
 
Indonesian auto sales are expected to approach one million vehicles next year 
and triple in the next decade. Bloomberg News 

Indonesia attracted a national record of $20 billion in foreign direct 
investment last year as its GDP rose 6.5%. Moody's last month upgraded 
Indonesia's debt to investment grade—another sign of Indonesia's economic 
coming of age.

Light-vehicle sales climbed 17% to nearly a record 900,000 units in Indonesia 
last year. Meanwhile, sales fell in Japan, rose just 2% in Thailand and climbed 
less than 10% each in China, India and the U.S., according to consulting firm 
LMC Automotive.

GM is investing $150 million to reactivate a plant to produce a seven-seat van 
in Indonesia after having left the country seven years ago. The plant will 
produce 40,000 vehicles a year for local consumption and for export. 

"Building and selling great new products that are suitable to Indonesian 
customers will enable us to keep up our growth in this important market," said 
GM Indonesia spokeswoman Maria Sidabutar. 

China's Zhejiang Geely Holding Group Co. is looking to expand its 
vehicle-assembly capacity in Indonesia. India's Tata said last month that it 
plans to bring its iconic Nano minicar to the country.

Ford doesn't produce cars in Indonesia—shipping from nearby production hubs 
instead—but it is considering the possibility. Ford unveiled its popular Fiesta 
brand in the country last year and plans to introduce other models soon as it 
expands its dealership network 20% this year, Mr. Fleet says.

South Korea's Hyundai Motor Co. expects its sales will climb around 35% and is 
considering building a factory in Indonesia, said Jongkie Sugiarto, president 
director of PT Hyundai Mobil Indonesia. "If our parent company agrees, 
Indonesia will have a Hyundai manufacturing plant instead of just an assembly 
plant to produce a model aimed at the Southeast Asian market," he said.

Japanese auto makers moved into Indonesia before most other car makers and 
stuck it out through the Asian financial crisis and other economic and 
political instability. As a result, Japanese companies now control about 90% of 
Indonesia's market. Toyota alone controls 60%.

The Japanese manufacturers see Indonesia as an important source of demand and 
production as they face rising costs at home and increasing competition from 
India and China.

"It is like holy ground for Japanese auto makers," says Michael Dunne, 
president of auto consulting firm Dunne & Co. "They will not cede it without a 
fight."

Suzuki Motor Corp. 7269.TO -0.35% last month said it will spend $780 million to 
almost double its capacity in Indonesia to 150,000 four-wheeled vehicles a 
year. The Japanese company said it also is in the early stages of negotiations 
with the government for tax incentives that would allow Suzuki to start 
producing a small eco-friendly car in Indonesia.

Nissan Motor Co. 7201.to -0.63% and Daihatsu Motor Co. 7262.to +0.34% also are 
expanding capacity. 

Toyota celebrated its 40th year in Indonesia last year with groundbreaking on a 
new factory, part of a $340 million expansion plan.

"We are not concerned about the newcomers," says Irwan Priyantoko, Toyota's 
chief of corporate planning in Jakarta. "Indonesia now is a very important 
market for us and we are happy it's getting bigger."

Indonesia is hoping to follow in the footsteps of Thailand, which has used 
favorable government policy and infrastructure to attract investment and become 
one of the world's biggest sources for vehicles, especially pickup trucks.

"We want to multiply our auto-manufacturing production to become an export hub 
for at least some of the signature models," says Indonesian Trade Minister Gita 
Wirjawan. "We definitely can catch up [with Thailand], particularly with tax 
facilitation and supportive regulations we already, and will, have in hand."

Executives warn that the government needs to do more—particularly to refresh 
outdated infrastructure and clear up obtuse regulations—if it wants to stay on 
the fast track. Toyota says Jakarta's port already is stretched to capacity and 
won't be able to handle increased trade.

And challengers to Japan's domination here could face a rocky road. Ford and GM 
have been trying to crack the Thai market for more than a decade but combined 
still have less than 10%, analysts say.

Still, if capacity increases as planned over the next three years, Indonesia's 
auto sales could climb as high as 1.5 million vehicles, according to analysts. 
That could make the country Asia's fifth-largest auto hub, behind China, Japan, 
Korea and India.

"No one wants to look back and say, 'How did we miss it?,' " says Mr. Dunne, 
the consultant. 

Write to Eric Bellman at [email protected] 

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