Hola,

 El pasado 14 de octubre la Special Libraries Association envió un mail a
sus miembros proponiendo cambiar el nombre a Association for Strategic
Knowledge Professionals (ASKPro). El cambio se votará en un referendum entre
el 16 de noviembre y el 9 de diciembre de 2009.

 Parece un buen hallazgo, que seguro ayudaría a entender la profesión por
parte de las empresas.

 Tomàs Baiget  http://elprofesionaldelainformacion.com
--
  *Subject: Proposed New Name for SLA*
 Dear SLA Member:

 John Cotton Dana, who founded SLA a century ago, wrote, "The name Special
Libraries was chosen with some hesitation, or rather in default of a
better..." We, as special librarians and information professionals you have
elected to SLA's Board of Directors, believe that validated research has
identified a better name, one that will help all of us communicate our value
in the workplace.

 We are excited to propose that SLA change its name to the Association for
Strategic Knowledge Professionals, or ASKPro. We encourage all SLA members
to voice their opinion on this proposal by casting an electronic vote in a
special referendum that will begin on 16 November and end 9 December. The
result will be announced on 10 December.

 The choice of this proposed name began when the board concluded in June
that the alignment research conducted over the past three years revealed a
clear challenge posed by SLA's name: executives who make hiring decisions
and allocate budget dollars do not understand what it means. Furthermore,
they do not recognize or appreciate the contributions that special
librarians and information professionals are making now or the potential
they hold for building more successful organizations in the future. This
disconnect endangers the jobs of our members, and we are determined to act.

 The proposed name is the result of the same rigorous process used in the
Alignment Project
research<mhtml:{1B68B865-FD46-4489-B4E4-281BFED04143}mid://00000024/!x-usc:http://www.sla.org/content/SLA/governance/namechange/timeline.cfm>.
We began by compiling words, terms and critical concepts that both
information professionals and executives agree best articulate the value and
potential of the information profession and the association. We also
received and considered input from members around the globe via Twitter,
blogs, e-mail, FaceBook and listservs after the annual conference. The
result was a long list of potential names. We then began eliminating names
if they caused confusion, were too close to names already in use, posed
legal difficulties, or could have different meanings in various countries.
We also eliminated names that did not have good acronyms or shortened
versions associated with them.

 We feel that the name that emerged, the Association for Strategic Knowledge
Professionals, strongly ties special librarians and information
professionals to the strategic goals of their organizations, increases the
perceived value of their services, and stresses their professionalism. We
also want to emphasize that by changing our organization's name, we will *
not* change the name of our profession. It is important to note, that in
fact, SLA members have more than 2,000 different job titles.

 Before settling on our proposed name, we subjected it to a survey of U.S.
and U.K. information professionals and executives in human resources,
marketing, information technology and strategic planning in the corporate,
academic, healthcare and government sectors. The results prove that the
proposed name will help us accomplish some important objectives: - It was
well liked, fit well with a description of the association, and was judged
relevant and credible. - Executives felt it promotes our members as
invaluable assets to their organizations; information professionals said it
made them more likely to join the association. - The abbreviated form,
ASKPro, was very well received and also fulfilled the desire frequently
stated in member discussions for a name with a meaningful acronym or
shortened form.  - The topic of changing SLA's name has been much discussed
in recent months in a variety of SLA chapter and division listservs and
other forums, and board members have heard individually from many members.
We have compiled a list of some of the most frequently stated
questions<mhtml:{1B68B865-FD46-4489-B4E4-281BFED04143}mid://00000024/!x-usc:http://www.sla.org/content/SLA/governance/namechange/qa.cfm>and
opinions and responses to them. In some cases, we have borrowed
heavily
from the words of members, and we thank all of you for your input. We hope
you will take the time to read this document before continuing the
conversation.

 You will receive notification on 16 November that the e-vote system is open
and have until 9 December to cast your vote. Please note especially that
when and if the new name is approved, it will be a matter of months before
the association can put it into use because of various legal requirements,
the need for a new "look," and other technicalities.

 As your representatives, we are dedicated to your success, and we firmly
believe that adopting a new name for SLA will further that goal. Ultimately,
however, it is up to you to vote on a new name for SLA -- the Association
for Strategic Knowledge Professionals (ASKPro) and launch us into our second
century.

 Sincerely,

 Gloria Zamora, President, and the SLA Board of Directors

 Send questions or comments to the SLA Board of
Directors<mhtml:{1B68B865-FD46-4489-B4E4-281BFED04143}mid://00000024/!x-usc:mailto:[email protected]>.

 You can also follow the discussion on
Twitter<mhtml:{1B68B865-FD46-4489-B4E4-281BFED04143}mid://00000024/!x-usc:http://twitter.com/search?q=slaname#search?q=slaname>or
Share your thoughts in the Express
section of the Alignment
Portal<mhtml:{1B68B865-FD46-4489-B4E4-281BFED04143}mid://00000024/!x-usc:http://www.sla.org/content/SLA/alignment/portal/express.html>
.


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