@Josh

I agree to a certain extent that users don't care what the underlying
OS is on their phone, but I think they understand that there are
different platforms that are fundamentally incompatible with one
another.  And that's really what we have today - the smartphone market
has quickly become a market of competing platforms rather than
competing devices.  Android, WinMo, OSX (iPhone), Symbian, BlackBerry,
and now the Pre.  So maybe the actual OS being used doesn't
technically matter, but at the application level it does matter since
you can't buy an iPhone app and then be able to put that same app on
your Blackberry curve.

The hardware itself isn't really the defining factor anymore (with a
few exceptions), instead it's becoming the platform.
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