On Jun 14, 2009, at 11:47 AM, eagle63 wrote:

>
> @Josh
>
> I agree to a certain extent that users don't care what the underlying
> OS is on their phone, but I think they understand that there are
> different platforms that are fundamentally incompatible with one
> another.  And that's really what we have today - the smartphone market
> has quickly become a market of competing platforms rather than
> competing devices.  Android, WinMo, OSX (iPhone), Symbian, BlackBerry,
> and now the Pre.  So maybe the actual OS being used doesn't
> technically matter, but at the application level it does matter since
> you can't buy an iPhone app and then be able to put that same app on
> your Blackberry curve.

This is true, but it's changing. Remember that end users don't care  
what an app is written in or what it's designed for. They only care  
that the app they want runs on the device they have. In the world of  
desktop PCs when you used to buy software in a box it was important to  
make sure the software was compatible with your computer. Now imagine  
if the store could magically just show you apps for the computer it  
already knows you have? And further imagine that the only store you  
know about is the one that is already custom designed for your  
computer?  This is in fact what's happening with mobile computing  
platforms.

99% of consumers who buy mobile apps (which is a rather small  
percentage of cellphone users currently), buy apps from a store that  
is built into the phone.  The store only stocks apps that work on the  
phone, so the issue of platforms is irrelevant to the end user.  The  
platform difference are huge to developers and handset makers and  
carriers, but it's becoming a non-issue to end users.

- Josh



>
> The hardware itself isn't really the defining factor anymore (with a
> few exceptions), instead it's becoming the platform.
> >


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