On Dec 8, 1:49 am, Miroslav Pokorny <[email protected]>
wrote:
> He (Apple) lost to Windows and the PC, the Mac could have been the standard
> but it never worked out that way. Im not saying the Mac failed, but it didnt
> win...

Steve Jobs quote from 2004 (in 
http://daringfireball.net/2006/05/confidence_game):

"The Mac-user interface was a 10-year monopoly. Who ended up running
the company? Sales guys. At the critical juncture in the late ’80s,
when they should have gone for market share, they went for profits.
They made obscene profits for several years. And their products became
mediocre. And then their monopoly ended with Windows 95. They behaved
like a monopoly, and it came back to bite them, which always happens."

You could argue that Steve Jobs wasn't at Apple back when the Mac lost
to Windows.  I think his recent moves with the iPhone and the iPad to
go after market share show that he doesn't want to repeat that
mistake.  So I agree with Cedric on Job's motive.  iOS devices
represents > 60% of Apple's business today, so they got to protect
their most important asset.

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