Tablets have been discussed many times on the podcast and on the
forums.  In the listener prediction thread, there was a comment that
it was just excitement about something new and would die off.  I think
that tablet success is actually a combination of a large cultural
shift with the right technology at the right time.

The cultural shift that I see is a growing distinction between
producers and consumers.  (We are all some combination of both.  I may
produce some code and services but I consume a lot too.)  I see a
growing shift towards a consumption mentality from a production
mentality.  Some examples:  consumers look for jobs, producers create
jobs.  Consumers buy food, producers grow food.  More and more people
spend time reading what others wrote, watching what others created,
working in jobs defined by others, and in general disengaging from the
creative process.

After the IPad was released, in the first discussion on the podcast,
Joe got it right.  He recognized that Steve got it right.  Since then
there have been several discussions where Dick says that he doesn't
see why he should replace his laptop.

I think that a big part of the reason, is that the IPad is a killer
consumer device, but a so-so device for a producer.  Joe saw the
consumer potential, and the appeal for them, while Dick is thinking as
a producer, what does it offer.

I'm not saying that you can't produce content on an IPad, just that
production is no longer much of a priority.

The IPad also appeals to producers indirectly through the app store.
Producers are salivating in a gold-fever-like frenzy.  Big companies
see huge potential audiences, and the little guys see lower barriers
to entry with bigger rewards than existed with some of the other
software business models.

I have watched lots of different kids using IPads.  It is a thing of
beauty, no extra thought required.  Four-year-olds can instantly do
what they want without any apparent confusion or difficulty.  (I think
that even my mom could use it.)  For the uber-consumer, what more do
you need, (besides all of the other Apple devices)?  Combined with the
appeal to the active producers out there to  meet the demand for more
and more content, this is no temporary fad.  It is on more part of a
fundamental shift.

I am a bit sad to realize that the consumer computer has forever
surpassed the producer computer in most peoples minds.  I have begun
to take the opportunity to talk to my kids about the consumer/producer
divide.  We talk about how much they get out of playing 4hrs of video
games or watching a movie as opposed to productive pursuits.  I try to
encourage them to find a balance between the two.  I just hope that
down the road my kids can be the ones selling content.

James J

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