Real estate agencies do property management and will charge you a finders
fee and then monthly management fee. Usually 50-100% to find the tenant, and
then 10% per month of the rent to manage things.

Following that model, if Apple is managing the sale, content, and lots of
other things about the relationship between the app developer and the
customer, then it makes sense they should charge for all of this. This
should only be done if the developer wants it though.

Using the rental scenario, the home owner wants someone else to manage the
property monthly and is paying for that service. If the home owner just
wants a tenant, then they pay for that service and then manage the property
themselves. So for developers, they want distribution and to find customers,
but once they are found they want to manage the customer themselves. Being
forced to pay for this is where the problem is, but there is an issue
clouding things. Apple allows apps to be purchased for free.

Apple should charge for every app if they are worried about the free lunch
scenario. Then they are assured payment for what they are rightfully due,
and developers can choose whether they want management of in-app purchases.
Apple made this problem but their solution to it is way too costly and
disruptive to the financial well-being of many companies.

On Thu, Feb 17, 2011 at 4:12 PM, Moandji Ezana <[email protected]> wrote:

> 2011/2/17 Cédric Beust ♔ <[email protected]>
>
> If it is, then this is what is more shocking to me, not the fact that the
>> are taking 30% (which is crazy high, but again, if people think it's
>> financially worth it, they'll go for it).
>
>
> To me, it's like a real estate agency finding someone to rent your house,
> then taking 30% of the rent in perpetuity, because they "brought you the
> customer". It doesn't make any sense (unless you're selling original content
> only on iOS - ie. The Daily).
>
> Moaandji
>
>
>
-- 
Robert Casto
www.robertcasto.com

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