For me apple presentations jumped the shark back when Zynga (borderline 
criminals and more morally reprehensible than drug dealers) took the stage 
to present farmville for the iPhone. Their presence on stage along with 
calling facetime 'revolutionary' (don't get me wrong, its certainly the 
nicest video calling implementation I've ever seen, but facetime hasn't 
exactly changed the world like e.g. the iPhone or the iPad has and everyone 
including Steve knew it) - well, clearly, Steve lost his edge there.

Sad to see its still a mess. A long long time ago when macs and hard disk 
based iPods were the only thing apple sold, Steve would introduce something 
like the magsafe power connector, say that it's really cool (which it was), 
and move on. It wasn't world changing or magical. Pity.

Don't get me wrong, Vic at Google I/O can be just as arrogantly facetious, 
but Apple used to have a monopoly on genuinely enjoyable presentations that 
were used as prime examples everywhere of how to present. This just isn't 
it. Heck, even a device that really is magical doesn't need to be called 
that every 5 seconds.

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