-) Multiprotocol: *client-side* support for AIM, Yahoo, MSN, ICQ, Jabber
server side is better.. no need for upgrading each client protocol support when the other is changing the protocol
But on the other hand, implementing file transfer, video-chat,... looks hard to me to support that on the server (isn't that peer-to-peer?)
-) Good looking:
most of the users are interested in how a client *looks*, not what it *does*: skins, avatars, emoticons,...
good looking is an relative issue but is an important one... not all people are agree that somenthing looks good... anyway we need a new set of emoticons... not the standard msn/yahoo ones
Indeed, it's relative, but that's why a lot of programs allow to skin you client the way you really want it, like the skins of Winamp3 and Trillian.
-) Localized: they want the client in their *native language*, by downloading *1* file to have it all
this is relative too... for example here, in romania the translated words from windows/office etc sounds bad... most of the peple prefer the english version... because if they are looking for somenthing it is more easy to find the english equivalent than the romanian one... the ideea with translation site is very good.
Hmm, haven't considered that... but then, the English version can't be that hard to find :).
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