Jenkins project necessitates
<https://wiki.jenkins-ci.org/display/JENKINS/Governance+Document#GovernanceDocument-Trademark>
that when a 3rd party uses the name "Jenkins" it would have to get a
blessing from the project meeting.

In the past, we've established that "Jenkins Foo by AcmeCorp" is generally
an acceptable pattern. CloudBees has gotten several approvals that match
this convention, such as Jenkins Enterprise by CloudBees.

In this post, I'm requesting that we bless "AcmeCorp Jenkins Foo" as a
generally acceptable pattern. And specifically, CloudBees want to get an
approval for the following patterns:

   - CloudBees Jenkins Enterprise
   - CloudBees Jenkins Operations Center
   - CloudBees Jenkins Analytics

With my OSS hat on, I think our guiding principle in the past name usage
approval is that the use does not cause confusions among users as to the
source of the effort/product. This is the same with other organizations.
See what Apache says on this topic
<http://www.apache.org/foundation/marks/#guidelines>. There are a numerous
other examples of names that fit this convention in other open-source
projects, such as HP Helion OpenStack
<http://www8.hp.com/us/en/cloud/hphelion-openstack-overview.html>, Piston
OpenStack <http://pistoncloud.com/openstack-cloud-software/>, CollabNet
Subversion Edge <http://www.collab.net/community/subversion>, Red Hat
Enterprise Linux
<http://www.redhat.com/en/technologies/linux-platforms/enterprise-linux>
just to name a few.

I also think a policy that's not overly restrictive to the participants,
even for commercial entities, helps the community grow faster. While
commercial interest to an OSS project is always seen bit suspiciously,
especially in this project given the past with Oracle, the participation
from companies like CloudBees, Praqma, and Red Hat helped in many ways,
ranging from putting more developers to event organizations. Linux is a
good example of this, which enabled a lot of participations & adoptions.
This was always my mental model for Jenkins, and one that fits with the
open-ended plugin ecosystem in Jenkins.

I had some conversation with Andrew and Dean about this topic, and we felt
that the next step is to bring this to here for a wider discussion.

Dean wanted to make sure (and I hope I'm not putting words in his mouth
here) that we aren't bending rules and principles just because it came from
CloudBees, as CloudBees is a big player in this community. And I agree ---
we should be just as happy to accept "Oracle Jenkins Cloud", "Microsoft
Jenkins Cluster", or whatever, in principle.

So there it is. Your thoughts and feedbacks appreciated. I'm hoping that we
can get this officially approved soon.

-- 
Kohsuke Kawaguchi

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