I polled a few of my coworkers, and asked them what these three names 
indicate to them:

Jenkins Enterprise by CloudBees
CloudBees Jenkins Enterprise
Jenkins

Everyone agreed that, in that context, it's clear that Jenkins is a 
stand-alone thing, and Jenkins Enterprise by CloudBees is a version of 
Jenkins made by a company/group named CloudBees. But CloudBees Jenkins 
Enterprise left them a little vague on where the heavy lifting was 
happening (my word choice). I also raised the convention of e.g. Red Hat 
Enterprise Linux, and people agreed that that naming makes it clear that 
it's Linux + Red Had secret sauce, rather than Red Hat something or other 
with Linux mixed in. Given that, they would not feel confused by CloudBees 
Enterprise Jenkins. I don't exactly know why this is - just something in 
the brain when you read these things.

This jibes with my instinct as well. It's nothing to do with CloudBees - I 
fully support Kohsuke's point that it's important not to discourage 
commercial involvement with the product. But I think, to put it another 
way, Oracle Enterprise Jenkins sounds better than Oracle Jenkins Enterprise 
(is it Oracle Jenkins, different from regular Jenkins?).

My 2 cents.

On Wednesday, November 5, 2014 10:39:03 AM UTC-8, Kohsuke Kawaguchi wrote:
>
> Jenkins project necessitates 
> <https://wiki.jenkins-ci.org/display/JENKINS/Governance+Document#GovernanceDocument-Trademark>
>  
> that when a 3rd party uses the name "Jenkins" it would have to get a 
> blessing from the project meeting.
>
> In the past, we've established that "Jenkins Foo by AcmeCorp" is generally 
> an acceptable pattern. CloudBees has gotten several approvals that match 
> this convention, such as Jenkins Enterprise by CloudBees.
>
> In this post, I'm requesting that we bless "AcmeCorp Jenkins Foo" as a 
> generally acceptable pattern. And specifically, CloudBees want to get an 
> approval for the following patterns:
>
>    - CloudBees Jenkins Enterprise
>    - CloudBees Jenkins Operations Center
>    - CloudBees Jenkins Analytics
>
> With my OSS hat on, I think our guiding principle in the past name usage 
> approval is that the use does not cause confusions among users as to the 
> source of the effort/product. This is the same with other organizations. 
> See what Apache says on this topic 
> <http://www.apache.org/foundation/marks/#guidelines>. There are a 
> numerous other examples of names that fit this convention in other 
> open-source projects, such as HP Helion OpenStack 
> <http://www8.hp.com/us/en/cloud/hphelion-openstack-overview.html>, Piston 
> OpenStack <http://pistoncloud.com/openstack-cloud-software/>, CollabNet 
> Subversion Edge <http://www.collab.net/community/subversion>, Red Hat 
> Enterprise Linux 
> <http://www.redhat.com/en/technologies/linux-platforms/enterprise-linux> 
> just to name a few.
>
> I also think a policy that's not overly restrictive to the participants, 
> even for commercial entities, helps the community grow faster. While 
> commercial interest to an OSS project is always seen bit suspiciously, 
> especially in this project given the past with Oracle, the participation 
> from companies like CloudBees, Praqma, and Red Hat helped in many ways, 
> ranging from putting more developers to event organizations. Linux is a 
> good example of this, which enabled a lot of participations & adoptions. 
> This was always my mental model for Jenkins, and one that fits with the 
> open-ended plugin ecosystem in Jenkins.
>
> I had some conversation with Andrew and Dean about this topic, and we felt 
> that the next step is to bring this to here for a wider discussion. 
>
> Dean wanted to make sure (and I hope I'm not putting words in his mouth 
> here) that we aren't bending rules and principles just because it came from 
> CloudBees, as CloudBees is a big player in this community. And I agree --- 
> we should be just as happy to accept "Oracle Jenkins Cloud", "Microsoft 
> Jenkins Cluster", or whatever, in principle.
>
> So there it is. Your thoughts and feedbacks appreciated. I'm hoping that 
> we can get this officially approved soon.
>
> -- 
> Kohsuke Kawaguchi
>  

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