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----- Original Message -----
From: <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Wednesday, July 04, 2001 7:00 AM
Subject: [ourhomes-toronto] The Good Food Box




The program

The Good Food Box is a non-profit fresh fruit and vegetable distribution
system operated by FoodShare. The program was started in January 1994, when
staff packed forty boxes in the basement of our office. Now we distribute
4,000 boxes per month through 200 neighborhood-based drop-offs! It runs
like a large buying club with centralized buying and co-ordination. Twice a
month individuals place orders for boxes with volunteer co-ordinators in
their neighborhood.



Volunteers pack the boxes every Tuesday

Customers pay between $10 and $30 for their box, depending on the version
that they choose. FoodShare's buyers purchase top-quality fruit and
vegetables from the Ontario Food Terminal, or directly from local farmers,
and volunteers pack the boxes at the FoodShare warehouse. Each box contains
the same mixture of food, though the contents change with each delivery,
depending on what is in season and reasonable at the time. FoodShare truck
drivers deliver the boxes to the neighborhood drop-offs, where the local
volunteer co-ordinators ensure that customers pick-up their boxes. We
deliver to daycares, apartment buildings, churches-- anywhere there are
8-10 people who want to buy a box.

We choose Ontario products for the box whenever possible because we want to
know where and how our food is produced, to support local farmers and
reduce the fossil fuels burned when we import food. Customers pay the cost
of the food itself, while distribution overheads are subsidized. Also
available are a fruit basket, an organic box, and the "Reach for 5" basket,
geared to seniors, that contains prepared, cut-up fruit and vegetables. All
of the boxes are accompanied by a newsletter that offers nutrition
information, as well as easy and economical food preparation tips.

Professional evaluation of The Good Food Box shows that participating in
the program helps people access a more nutritious diet. It is now thought
that up to 70% of deaths result from diseases that have a diet-related
dimension, and there is mounting evidence that eating enough fruit and
vegetables is key to preventing disease. Not only is it a matter of justice
that everyone should have access to the food they need to keep them
healthy- it also makes sense because of the enormous costs to the health
care system that result from treating these diseases. The Good Food Box
makes top-quality, fresh food available in a way that does not stigmatize
people, fosters community development and promotes healthy eating.

FoodShare has published a manual, The Good Food Box Guide, for people who
are thinking about starting a program in their own community.

Find or start a drop-off

To find a drop-off near you or to get information about starting a drop-off
at the location of your choice, contact [EMAIL PROTECTED]

 *************************************

Our history

FoodShare was founded in 1985 by then Mayor of Toronto, Art Eggleton, and
others concerned about the growth of hunger and food banks that had taken
place in the wake of the recession of the early 1980's. FoodShare's
original mandate was to co-ordinate emergency food services, and to collect
and distribute food. The Hunger Hotline was established as a volunteer-run
referral service for people seeking these services in their neighborhood.
Another key part of FoodShare's mandate was to advocate for policies that
would ensure adequate employment, and the income necessary to enable all
people to meet their basic needs.

In the late 1980's, FoodShare staff began to share the frustration of many
that the problem of hunger was not diminishing. Income inequality and
unemployment were, if anything, increasing. Food banks-originally intended
as a stop-gap solution-appeared to be here to stay. We heard from food bank
users that the food they received was often limited in quantity and
quality, and rarely included fresh produce. A strong tradition against
resorting to charity means that many feel ashamed when they are forced to
use a food bank-even to the point of going hungry rather than doing so.
Food bank organizers have always stated that food banks are not a
sustainable response to hunger, and that they want to "put themselves out
of business."

So FoodShare began to explore self-help models like co-operative buying
systems, collective kitchens and community gardens that would have the
potential to address short-term issues of household hunger, while also
providing longer-term benefits by building the capacity of individuals and
communities.



Our philosophy

Over the years, we have broadened our focus to look at the entire food
system-how food is produced, distributed and consumed. We see hunger as
just one symptom of a food system that is geared to treating food primarily
as a commodity. Most people believe that access to food is a basic human
right, because, like air or water, it is fundamental to health and
survival. But the question is how to make this right a reality. First,
should food be subjected to the same rules of market distribution that
govern, say, soap or toothpaste? We believe there is a role for
not-for-profit food distribution mechanisms, of which the Good Food Box is
one example.

What we've come to realize is that the "what" and "how" of food access is
also important. All of our projects are based on the premise that it's not
just any food that we're talking about. We try to promote an awareness that
fresh, whole foods are key to health, wellbeing and disease prevention, and
to illustrate this principle through all our programs.

How people get their food is also important. Food distribution systems that
involve communities and help to create neighborhood leaders have a great
potential to enhance individual and community empowerment, by leading
people to feel that they have some control over this very basic part of
their lives. Again, because of its material, cultural and social
importance, food is special in its power to mobilize people to action. All
our programs are based on this community building principle.

FoodShare tries to take a multifaceted, innovative and long-term approach
to hunger and food issues. This means that we're involved in diverse
actions: grassroots program delivery, advocacy for social assistance
reform, job creation and training, nutrition education, farmland
preservation and campaigns for comprehensive food labeling are just a few
examples of the areas we work in.



Awards & recognition

1995 Good Food Box wins City of Toronto Neighbourlies Award

1996 FoodShare recognized for its "leadership and vision in working with
communities to provide education and access to affordable, nutritious food"
with the Elizabeth Chant Robertson Award, from the Toronto Home Economics
Association and the Ontario Dietetic Association

1996 FoodShare Executive Director named one of "Toronto's Ten Best
Organizers" by NOW Magazine

1998 FoodShare's Field to Table Manager, Mary Lou Morgan, awarded the Jane
Jacobs Prize for community service

2000 Mary Lou Morgan is runner-up for the Ethics in Action Award

2000 FoodShare and partners at the May Robinson Seniors Building in
Parkdale win Neighborlies Award for the "Garden of Eden" community garden

2000 The Toronto Community Gardening Network and the Focus on Food Youth
Program win City of Toronto Millennium Stars Prizes in the Environment and
Youth categories respectively



How we're funded

Approximately 30% of our funding comes from individual donors. Some of our
donors contribute through a monthly pre-authorized chequing plan, others
periodically by credit card or cheque. Over the years we've also had some
amazing in-kind donations-- from recipe books to trucks and gardening
equipment. Some people do what is known as "planned giving", that is
leaving the organization a bequest in their will, or making donations to
honour friends or relatives on special occasions. All of this support is
absolutely vital to providing the core funding that keeps our programs
going.

In addition to the support provided by individual donors, FoodShare
receives support from all levels of government: municipal, provincial and
federal. This funding often comes in the form of project grants, targeted
to specific initiatives.

FoodShare's status as a United Way agency is an important source of funds,
as are donations from foundations, unions, churches and corporations.



Cost recovery in FoodShare programs

Some of our programs generate revenues to help pay for themselves- for
example, The Good Food Box, whose customers pay from $10 - $30 per box.
Though the fee paid covers the cost of the food in the box, it does not
cover the infrastructure necessary to run the program (trucking costs,
photocopying etc.).

We are constantly reducing our overheads by increasing efficiency, but we
also believe that the project is worth the subsidies that are invested in
it. Unlike a grocery store, the Good Food Box has more than one bottom
line: the low income people who get fresh, healthy food delivered to areas
where they might not normally have easy access; the opportunity that
diverse volunteers have to get out, meet different people, contribute to
their community and share a healthy lunch; the community building that
takes place around a Good Food Box drop-off when neighbours get to know one
another, share cooking tips or even have a potluck; the newsletter that
offers nutrition and cooking tips, while keeping customers in touch with
food issues- these are all spin-off benefits from the project that do not
come out of profit-driven enterprises.

As well, when one program gets going it can create the critical mass
necessary to start up and support other programs (in the case of the Good
Food Box, the Incubator Kitchen, Catering Company and urban agriculture
projects have all been built by sharing some of the same the same
infrastructure and staff. Other projects that have a cost recovery
component are: Field to Table Catering, urban agriculture microenterprises
and the Toronto Kitchen Incubator.

Other FoodShare projects are pure community service- such as teaching how
to make homemade baby food, supporting community gardens and kitchens and
operating the FoodLink Hotline. Donations are key to ensuring that we can
run these programs that help to increase access to healthy food while
building community and self-reliance.












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"The only possible alternative to being the oppressed or the oppressor is
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