begin  quoting Carl Lowenstein as of Tue, Sep 05, 2006 at 12:18:18PM -0700:
[snip]
> A really common abuse of the apostrophe is to use it as a flag to
> indicate "an S is coming".

Any promotional literature that I receive that has that particular
error isn't ever looked at.

> Thus the supermarket will put up signs for Apple's and Orange's. Then
> there is the mail-order company Lands' End, which seems to have its
> own apostrophe problem.

Could be worse. Could be "Landz End"...

> When in doubt, find a way to re-write the sentence so you don't have to do 
> that.

Heh.  That advice covers a whole host of errors, and can lead to a
distinctive style.  Which is rarely a bad thing.

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