In a message dated 4/10/2008 11:53:39 A.M. Eastern Standard Time, [EMAIL PROTECTED] writes:
You are right about getting publicity, especially if the budget is zero dollars - an ad or two might be well spent if that would open the door for a newsworthy article in the newspaper, a tradeoff (if published in time?!). The publication of information after the event, ie. coverage of the event was our problem, too, in NJ. Although, I still maintain that I could have gotten Biff to come from the David Letterman show to the Tat-Off if only I had started the publicity campaign earlier. Unfortunately, he was already committed to an Oyster-Eating contest. Perhaps an answer would be to have an "Event before the Event". Ie. Thirty Women to make 2000 Lace Flowers The Land of Lincoln Lacemakers have vowed not to rest until 2000 lace flowers have been made. Starting on Friday April 10th, thirty women dedicated to the ancient art of bobbin lace making will assemble in pajamas with pillows, lace pillows that is, and they will "lace on" until 2000 flowers have been made for gifts for their convention to occur on blah at blah. The convention is expected to draw 400 lacemakers from all over the country. Blah blah. The photo op of women in their pajamas making lace will appeal to the trivia editor. I frequently see pictures in our local paper of two women standing next to a hair dresser or something, holding up some item, and it is a photo op to announce a hair-cut-a-thon to raise money for the high school after prom party, or some such thing. MInd you, I think a publicity budget would be a marvelous thing for the IOLI. Our current approach of sending people out to state fairs for "one on one conversions", doesn't seem as time efficient as having Janice on TV for 2 minutes. Devon PS. Another nitty-gritty thing I hadn't realized about newspaper reporting is that they want a photo of people of all ages doing something. The fact that we were so homogenous as to age had me racing around looking for young people for them to interview. Ideally there would be a young person, a middle aged person, an old person, and a man in the Event before the Event photo-op. **************Planning your summer road trip? Check out AOL Travel Guides. (http://travel.aol.com/travel-guide/united-states?ncid=aoltrv00030000000016) - To unsubscribe send email to [EMAIL PROTECTED] containing the line: unsubscribe lace [EMAIL PROTECTED] For help, write to [EMAIL PROTECTED]
