Having seen the commercial, which was ridiculous looking to anyone who knew 
 about quilting, I was amused to read a news story about the furor it 
aroused. If  I recall, the people who devised the commercial actually knew what 
quilting  looked like, but they decided to use the large knitting needle 
things because  they thought that it was a better graphic, ie. you could see 
that the women were  working, as opposed to using a tiny, almost invisible 
needle, which was harder  to cartoon. When they were deluged with complaints 
and 
made the change, they  remarked that some people were very adament about 
their hobby, or words to  that effect. It was clear that they felt that 
although quilters knew how to  quilt, they didn't properly realize that making 
an 
effective commercial  required some tweaking along the lines of a minor (to 
them) departure from a  faithful depiction of the quilting process.
Devon

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