QT requires an install of QuickTime in Windows.
I might dispute this part. Look at this technology breakdown:
http://www.macromedia.com/software/player_census/flashplayer/tech_breakdown.html
If you're put off by only having about 60% of people able to use your video without an additional install, you should certainly never develop for Real Video or for Shockwave, and most definitely not for Windows Media.
Most people buying CD-ROMs would not be shocked at finding that they had one or two things to install, so why not use QuickTime, it's been playing media quite nicely for over 13 years.
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