No, we are also dealing with the New York TImes et al., many governments
besides the US, and with a potentially large body of members/interested
parties... people who perhaps do not understand the issues but should.
Esther
At 12:51 AM 07/02/99 -0600, Eric Weisberg wrote:
>Esther Dyson wrote:
>>
>> Dave, how could I not agree? As I've said, good PR firms help you figure
>> out what you're trying to say and help you say it. They also bring the bad
>> news back to the client so that the client can deal with reality.
>
>There is a basic flaw in this recipe. We are a small group
>dealing with discrete issues. There is no public opinion to
>manipulate nor anyreason to tailor your words to "woo" the masses.
>You are acting upon concrete issues your limited membership
>understands. No PR firm will be able to affect your relationship
>with your constituents nor with the USG.
>
>Thus, I suspect the employment of a PR firm is a waste of money
>and a diversion from the road you need to follow.
>
Esther Dyson Always make new mistakes!
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