Dave Crocker wrote:

>The heuristic works very badly on an international scale, when the ccTLDs 
>are included, and very badly for the many companies that do not have an 
>obvious domain name.  (Since you live in California, you might already know 
>the domain name for Southwest Airlines, but I seriously doubt the average 
>reader will be able to guess it.)
>

This may be true, but after a domain has been found, the mnemonic value of
the DNS entry fulfils the mapping needs and white page function perfectly.
The way I observe my teenagers, they mostly enter the web via one of dozens
of memorized domains.

--Joop Teernstra LL.M.--  , bootstrap  of
the Cyberspace Association,
the constituency for Individual Domain Name Owners
http://www.idno.org

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