Patrick H. Lauke wrote:
Jay Gilmore wrote:
Can you give a code example of how it is that you're using your DL?
What's the term, what's the description?
From earlier in this thread:
<dl>
<dt>Site Name</dt>
<dd> Site Tagline / Description </dd>
</dl>
So what would you do if there is no tagline/description?
P
That is a valid question. Based on marketing research, articles and
Steve Krug's book, I don't know if a business site should be served
without the tagline. The tagline conveys almost all the meaning as most
company names are memeless or evoke no reaction from the site visitors.
If visitors are arriving at a site from an external link to a subpage
they should be quickly oriented to the name of the site and the purpose
of the site/company/organization/product/service etc. through the use of
a tagline. If in the case of a ubiquitous brand like amazon or google a
tagline may not be required. I think for most of the clients I will deal
with one should exist. A tagline should not be a slogan or a mission
statement but a brief description that defines a
site/company/organization/product/service etc.
Wikipedia: The free encyclopedia that anyone can edit.
Squidoo: A co-op of everyday experts.
flickr: The best way to store, search, sort and share your photos.
In each case the site/company/organization name is modified by the
tagline to give meaning. It is not yet a ubiquitous brand as is google
or amazon or ebay. It requires reinforcement through definition hence
the <dl>.
Thoughts?
Jay
--
Jay Gilmore
Developer / Consultant
SmashingRed Web & Marketing
P] 902.529.0651
E] [EMAIL PROTECTED]
U] http://www.smashingred.com
B] http://www.smashingred.com/blog
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