On 03/07/2006, at 7:44 PM, Michael Persson wrote:

I'd agree from a personal perspective - text is best for email.  However, in

a corporate setting HTML emails consistently outperform text only emails

in marketing campaigns, so I can't see them going away any time soon.


Is this just a generally accepted view, or has this been studied, with hard evidence and so on?

Not that I am suspicious, it's just that people are often told something is true, and they tell others and so on until it becomes a "generally accepted view".

I'd be keen to see data to support it.

Regards,
Peter





--
Peter Dominic Ryan | raycity* : new media solutions : proven
[EMAIL PROTECTED] | http://raycity.com | mb: 0419 229 738



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