On Aug 24, 2006, at 2:50 PM, Felix Miata wrote:
The number of users who do or don't buy a product based on the
graphic presentation for a product (web or otherwise) has to do with
everything - and there wouldn't be a gigantic marketing industry if
it wasn't important.
It's gigantic in spite of itself, not because of its competence.
That lessens its success and power how exactly?
Graphics may or may not have anything to do with a decision to spend.
It's the overall message that counts, which the graphics may
obscure as
well as enhance. Visitors who get a rude message that they need a
bigger
display or stronger glasses or a different computer operating
system or
browser are likely to leave with all their money, and find someone
with
a friendlier message to give it to. People you chase away are not
available to explain why they did what they did, so you have no way to
know your opportunity lost.
It's obvious you didn't read the article linked to.
Oh, I see. I've already set up everything so that pages that show
deserved respect to their users have exactly the right settings to
suit
my needs, but I'm supposed to jump through even bigger hoops just
to get
back to where I started? No way. It's *my* _PERSONAL_ _Computer_. I'm
the customer.
And since when exactly did every customer's personal preference,
fancy and whim decide the branding and marketing techniques of a
company selling a product?
It means you don't "adjust" my settings to suit your
biased web designer who has a big screen and excellent eyesight and
doesn't actually need to read anything but just see that it "looks"
nice
taste.
So there shouldn't be any sort of adjusting of any kinds of user
settings, such as the user's preferred background colors, typography
(fonts, sizes, colors, etc.) since obviously every user has their
computer/browsing experience set up exactly the way they want it?
Those hundreds of years are history. With the web began a new
paradigm.
Gone were the canvas size limitations of rock and paper and wall and
billboard.
And they were replaced with browser viewport limitations.
If they are the majority/target audience, of course they are.
Likely they're not the ones with money both available and willing to
spend. You don't prosper when your artificial obstacles push people to
spend their money elsewhere.
Oh that makes perfect since - because somebody doesn't have the
technological know-how to adjust their browser preferences, they lack
the available funds and buying power to purchase products.
Accommodating user settings does NOT require giving up artistic
freedom.
Out of curiosity, what's the last commercial venture you worked on
where you were responsible for either taking the artistic vision of a
marketing team and translating it into an online presence, or
marketing and selling a product online?
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