I personally wouldn't use validation as a reason to redo the pages - I'm not
sure who you will be directing your communications to but from what I have
experienced (I work in a university as well) they won't really get the whole
validation thing and will think its just techno babble - which really it sort
of is!
The angle I took was more from a quality viewpoint - you are a University, want
to show to your potential students that your teaching standards are excellent
and for this your marketing materials should reflect this. Websites are now
probably a Universities biggest marketting tool so you need to have a good one!
You can then go about the benefits of having well ordered pages for all the
accessibility, usability and portability reasons - I am sure they will
understand and go for it!
Really this is just common sense stuff but unfortunatly its what works - techie
speak is great but not if your talking to non-techies!
Good luck,
Ross Bruniges
www.thecssdiv.co.uk
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