Considering that most hoi polloi listen with their eyes:
Youtube remains the most effective marketing tool.
Facebook WAS EFFECTIVE for a while, but it started limiting how many subscribers
see musicians/bands "fan"pages (20%), to save on the bandwidth.
RT

On 8/8/2013 11:29 PM, [email protected] wrote:
Roman Turovsky wrote:
Marketing is not necessarily good for culture. Especially marketing to
the lowest possible denominator. Culture is supposed to raise the
listener/spectator to its level, not to descend to his.  Marketing Fuenllana to
SCA is hopeless, fulile, and amounts to the proverbial pearls before swine.
RT
   RT - I thought this thread was about how to increase general public lute
awareness ... EVEN THOUGH we are SOOO much loftier than they!
   Tom Draughon


On 8/8/2013 9:57 PM, [email protected] wrote:
Regarding "Society for Creative Anacronism" (SCA):
    I see, and resonate with, your sentiments here.
BUT -
    It's MARKETING!
AND - it's raising awareness amongst the "less educated",
but INTERESTED miniscule fraction of the public who
COULD be attracted to attend YOUR concerts.
    OK - I'll agree that a lot of folks who get into SCA and go
to "Renaissance Festivals" have a very non-HIP viewpoint
on what it's all about.  For them it's basically play-acting,
in the same way as those who attend Civil War Re-enactments,
or Rendezvous Re-enactments.  It creates for them "warm-fuzzy"
feelings and an escape from every day hum-drum.
    BUT - I think these are people whose hearts are in the right
    place,
and who could be enticed to concerts, and who could be willing
open books to learn what life and music REALLY was like.
And they spend money like fiends!
    These are people who would buy Sting's "Songs From The
    Labyrinth".
And don't diss the guy - he introduced this music to a HUGE
cross-section of listeners who otherwise would never have given it
the time of day.  Thank him, and Edin for helping draw attention to
the music you play.
    Just because a person has a warped view of reality, If they had
ultimate respect for what you do, would you not want to see them as
an audience member at your next concert?
    BTW - don't ALL of us have slightly warped views of reality?
(Except for me, of course ... )
    Tom

My sentiment exactly.
RT

On 8/8/2013 6:12 PM, Braig, Eugene wrote:
. . . Many (certainly not all) somehow believing that assuming a
bad cockney accent; whacking each other with wooden weapons while
feigning the inability to use struck limbs; and listening to modern
Irish, Scottish, or English folk songs strummed by steel-strung
acoustic instruments somehow relates to
late-medieval/early-renaissance life.  If that's your thing, go for
it.  Myself, I kinda prefer music.



-----Original Message-----
From: [email protected] [mailto:[email protected]]
On Behalf Of [email protected] Sent: Thursday, August 08, 2013
5:37 PM To: Stephen Fryer Cc: [email protected]; Nancy
Carlin; [email protected]; R. Mattes; [email protected]
Subject: [LUTE] Re: general public Lute awareness

For those who don't speak American, and don't know American mores:
SCA is the Society for Creative Anachronism, and it has nothing to
do with NYSCA, which is the New York State Council on the Arts. The
latter is a venerable institution that funds arts here, and the
former is group of uncultured boors in silly costumes who managed
to completely destroy the NY Medieval Festival at Cloisters. RT





Tom Draughon
Heartistry Music
http://www.heartistrymusic.com/artists/tom.html
714  9th Avenue West
Ashland, WI  54806
715-682-9362





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