Hello Friends,

I seems to have a bit problems with my e-mail, hope that this works. 
After so many months I finished another item for my "Mail-Art 
Encyclopaedia" project. Also now online at the website www.sztuka-
fabryka.be Thanks to Kevin Thurston for language control. Enjoy it. 
May it enjoyu you. Have a nice day. Greetings.


'Neoism', launched around 1978 by David Zack (U.S.A.) and Al 
Ackermann (U.S.A.), was a parody art movement and can be seen as 
a `multiple name'. `Neoism' was an open movement and each artist was 
free to call him/herself a 'neoist' and could contribute, re-
interprete and add upon a given structure, to develop the movement 
according to their own needs. During its history three central 
strategies became an imported part of the 'Neoism' philosophy, namely 
the use of `multiple names', `art strike' and `plagiarism'. 
The 'Neoism' movement represents the de-institutionalised art world 
and was itself a critique on being an "art movement". The movement 
had practitioners in Canada, the U.S.A. and in most countries in 
Western Europe. 

`Neoism' found its origine in Portland (Oregon) when Zack and 
Ackermann started with the concept of `multiple names'. In 
collaboration with and as homage to two friends with similar sounding 
names, namely Maris Kudzins (Canada) and Istvan Kantor (Canada) (who 
lived at that time in Hungary), Zack launched the `Monty Cantsin' 
open-pop-star project in 1978. The use of multiple names was a 
reaction against false individualism in capitalist society, by 
artists using the same identity, or even descirtion was impossible. 
Everyone could adopt the name and in this way achieve pop stardom. A 
little bit later Zack, Ackerman and Kudzins founded the group that 
later became `Neoism'. 

Hungarian Istvan Kantor was one of the first to use `Monty Cantsin'. 
Zack met Kantor in Hungary and encouraged him to move to the U.S.A. 
which he did in 1978. He stayed with Zack and Ackermann but his lack 
of English made it difficult for him to realise the term `Neoism' was 
a joke. In 1979 Kantor moved to Montreal and, according to Ackerman, 
the word `Neoism' was coined by Kantor soon after his arrival there. 
In Montreal Kantor gathered a group of younger artists around him and 
fashioned a collective identity for them as the `Neoists'. Kantor 
became the fierce advocate of `Neoism' and used the name the next 
five years. As he primarily worked as 'Monty Cantsin' for several 
years, Kantor said that he was the first and one and only 'Monty 
Cantsin' and his activities became associated with 'Monty Cantsin'. 
This caused that splinter groups started to develop their own groups, 
when they saw that Kantor made an open name his own.

One of these splinter groups was centered around Stewart Home (United 
Kingdom) from London. Before he came in contact with `Neoism' and the 
open name concept, he launched in February 1984 the magazine Smile. A 
few months later in late April of 1984 he read about the `Neoist' 
movement for the first time. By Smile's second issue in April 1984 he 
suggested to call all magazines Smile, to question authorship and 
anonymity and a creation in a collective approach to a shared 
or "open concept". Smile became soon the publication to propagate and 
develop its cultural critique through the three central strategies 
of 'Neoism', especially `Plagiarism'. Material published in Smile was 
mostly `plagiarism' from within the Mail-Art network and also from 
other issues and versions of Smile as well. Even material from 
sources outside 'Neoism' and Mail-Art was used. 

Home called for the organisation of `Festivals of Plagiarism', which 
was based on an end to the importance of originality as a component 
of the creative process. Neoists met each other in `Neoist Apartment 
Festivals' or in `Festivals of Plagiarism' in Austria, U.S.A., Italy, 
and many other countries up to the end of the nineties. `Plagiarism' 
desires to remove ideas from a commodity driven economy and bring 
them back to an emphasis on its human value. While `Plagiarism' has 
become for Mail-Art plagiarists a justification of photocopied 
collages. Home started also his own `open name', `Karen Eliot', as a 
reaction against Kantor calling himself the one and only `Monty 
Cantsin'. The name 'Karen Eliot' has been created specifically for 
the 'Neoism' movement, and is described as a multiple signature for 
any form of (anti-)art, a kind of cultural terrorist. By 1986, after 
an argumentative `Neoist Festival' in Ponte Nossa (Italy) organised 
by Emilio Morandi, Home had completely broken with `Neoism'. He 
proposed a successor "movement" called `Praxis', and focused on 
promoting the `Art Strike' for 1990 to 1993. Originally put forward 
by himself in 1985 as class war against commody culture, the notion 
took on a life of it's own after `Art Strike Action Committees' were 
established in such diverse locations as San Francisco, Baltimore, 
Ireland, and Uruguay. According to `Praxis', all previous attempts 
at "revolutionary" art were inevitably subject to bourgeois 
recuperation. The solution, then, is a "refusal of creativity": "from 
1990 to 1993 … artists will not produce work, sell work, permit work 
to go on exhibition, … This total withdrawal of labour is the most 
extreme collective challenge that artists can make to the state." 

"We call for all artists in the U.S. to put down their tools and 
cease to make, distribute, sell, exhibit or discuss their work from  
January 1, 1990 to January 1, 1993. We call for all galleries, 
museums, agencies, alternative spaces, periodicals, theaters, art 
schools etc., to cease all operations for the same period. … Unlike 
Gustav Metzger's Art Strike of 1977 to 1980, the purpose is not to 
destroy those institutions which might be perceived as having a 
negative effect on artistic production. Instead, we intend to 
question the role of the artist itself and its relation to the 
dynamics of power within our specific culture." Home, S. (1988). Art 
Strike Handbook. London: Sabotage Editions

With his call for a literal art strike, he turned `Neoism' from 
theory to practice. When he did not found followers for his `Praxis' 
movement and saw that `Neoism' was still alive, he returned 
to `Neoism' and started to promote himself as "Neoism's primary 
theorist". He connected his `Praxis' with `Neoism' and the `Art 
Strike' became part of `Neoism'. The identity as an art "movement" 
that `Neoists' tried to avoid was at the same time necessary when 
they wanted to make central strategies (art strike, plagiarism, etc.) 
significant, Home needed to turn the theory into practice from a non-
movement to an actual movement that found itself in Mail-Art. This 
upset critics (often other `Neoists') accusing Home of trying to 
historify `Neoism' and turn it into an avant-garde movement, 
while `Neoism's' goal was to create the illusion that there was a 
movement called `Neoism'.

"… how many realize that the Home-initiated "Neoist Alliance"was 
designed to be an echo of a Situationist split? In other words, 
having failed to make himself 'important' with Praxis, having not 
been able to find a better 'movement' to associate himself with than 
Neoism, but wanting to redefine it in some way so that he could be 
its 'founder' or something of the sort, he created the Neoist 
Alliance. The NA having, by Home's own presentation of it, 'nothing' 
to do with Neoism. Confused? Good." tENTATIVELY, a cONVENIENCE. 
(2000). Neoist misalliance [www page]. URL 
http://website.lineone.net/~grandlaf/NEOMIS.htm

Most of the publications about `Neoism' come from Home. But the 
historification by Home is inaccurate, in the book Neoist Manifestos 
for example he make writings which have been published earlier under 
multiple names his own. In contradiction with Zack and Ackerman whose 
only main feature of the 'Monty Cantsin' identity was to achieve 
fame, Stewart Home saw multiple names as a tool for political 
subversion instead. Home's political aspirations for his 
investigation were revealed by his choice of book title, The Assault 
on Culture. 

Consequently, trying to get a correct history of `Neoism' is almost 
impossible. Members were encouraged to create a different, opposite 
or fake histories and to spread confussion. Second, quarrels among 
Neoists and, later writers about `Neoism', make it more difficult to 
get a true perspective of the movement especially in light of the 
ambitions of some Neoists who wanted to use `Neoism' to make career 
in the artworld declaring themselves as the driving force of the 
movement. All of these various forces led to a split after the `9th 
International Neoist Apartment Festival' in 1985 in Ponte Nossa 
(Italy) organised by Emillio Morandi. Several members had a different 
look on `Neoism'. For example one saw the use of multiple names as 
practical for not tracing the tracks while another see it from a 
point of view of art theory. Within `Neoism' the struggle between 
theory and the practice has been a major problem.

"Well, no one is supposed to know what Neoism is and I don't think 
anybody does, including myself. The success of Neoism is basically in 
the question, "What is Neoism?" because everybody wants to know. 
There are millions of definitions and none of them are good for 
anything. But you could define it by saying Neoism is what makes 
Neoism more interesting than Neoism. Or you could say that Neoism is 
that which makes Neoism obsolete. " Total Zero. (n.d.). [www page]. 
URL http://members.eisa.com/~ec089540/monty.htm 

`Neoism' was present in Mail-Art in the late eighties, but Mail-Art 
has never been a substantial part of `Neoism'.  Mail-artists took 
from `Neoism' what was of interest for them without adapting their 
activities to the theory of `Neoism' or add any substantial result 
to `Neoism'. The most important contribution of Mail-Art in `Neoism' 
was not the products which have been created, but the structure of 
interaction which has evolved. As such, Mail-Art proves to be a 
perfect expression of the collective personality, a collective and 
interactive approach to art. By 1985 the correspondence art network 
was packed with people using the Cantsin identity and countless 
editions of Smile had been produced by different individuals and 
groups world-wide. The theory of the `Art Strike' was present in the 
Mail-Art network but was as quick as it came forgotten in the year 
1990 and seems in contradiction with the year 1992 as 
the `Decentralized Networker Congress' year. 

`Neoism', had its roots in Fluxus and Situationism but was also 
influenced by Dada, punk and the industrial cultures. Fluxus was the 
inspiration for several aesthetic experiments within `Neoism' such as 
performances, artists' books, video art and festivals. The Fluxus 
Festivals of the early sixties have inspired `Neoism' for 
their `apartment Festivals' which have been held in Germany, Italy, 
Canada, England and Canada, among other nations. If Fluxus was 
conceived as a critique of Modernist "movement" as actual 
stasis, `Neoism' was meant in large measure as a critique of the very 
notion of the art "movement". `Neoism' privileges non-object 
activities, it criticises the production of art as a market product 
and at the same time the creation of a process of theoretical and 
practical dialogue. For the Neoist, art is a privilege of the values 
of "individuality" and "creativity" which is denied by the economic 
reality of capitalism. Being an artist is a contradiction in a 
society in which culture, in all its forms (fine art, television, 
advertising) is a primary agent of political domination. So the 
relationship with their own "creativity" can only be doubtful.

"While Neoists place thier faith in practical philosophy, they DO NOT 
endorse the study of logic as pursued in the universities and other 
authoriarian institutes. Capitalism masters the material world by 
naming and describing those objects it wishes to manipulate. By 
rendering names meaningless, Neoists destroy the central control 
mechanism of bourgeois logic. Without these classifications, power 
cannot differentiate, divide and isolate the revolutionary masses. 
Because they are sick of the fragmentary world in which they live, 
the Neoists have agreed to adopt a common name. Every action carried 
out under the banner of a common name is a gesture of defiance 
against the Order of Power--and a demonstration that the Neonists are 
ungovernable. " Neoist Alliance (n.d.). [www page]. URL 
http://www.jaybabcock.com/neoist.html

False histories are endlessly generated to constantly breathe new 
life into the neoist myth and to resist art-historification. `Neoism' 
has perfected this technique, surpassing its forebears Dada, 
Situationist, and Fluxus to the extent that even now, some thirty 
years after the movement started, art historians have done their best 
to ignore it, or to treat it as only a footnote to the more 
historical clear Mail-Art movement. 


Related Topics: 
[01] Zack, David
[02] Ackermann, Al
[03] Multiple name
[04] Art strike
[05] Plagiarism
[06] Kudzins, Maris
[07] Kantor, Istvan
[08] Monty Cantsin
[09] Home, Stewart
[10] Smile
[11] Festival
[12] Karen Eliot
[13] Morandi, Emilio
[14] Praxis
[15] Art Strike
[16] Metzger, Gustav
[17] Art-historification
[18] Theory
[19] Mail-Art 
[20] Network 
[21] Photocopy
[22] Collage
[23] Fluxus 
[24] Situationism 
[25] Dada
[26] Punk 
[27] Industrial culture
[28] Books
[29] Video art 
[30] Critique 
[31] Art production

References: 
[01] (M. Bloch, The Shocking Truth About Neoism, e-mail, January, 
2005) 
[02] (M. Bloch, personal interview, May 2005)
[03] Marchart, O. (1997). Call for Avant-Garde Art [mailing list]. 
URL http://amsterdam.nettime.org/Lists-Archives/nettime-l-
9705/msg00124.html
[04] Dunn, L. (1999). [rumori] more about neoism [mailing list]. URL 
http://detritus.net/contact/rumori/199912/0121.html
[05] Held, John Jr. (1995). Key to the Collection: Correspondence, 
1976-1995 [WWW page]. URL http://www.geocities.com/johnheldjr/ 
[06] Held, John Jr. (1992). Bibliozine #5 - 8 [WWW page]. URL 
http://www.geocities.com/johnheldjr/ 
[07] Held, John Jr. (1990). Postal Static: Mailbox Magic & Madness 
[WWW page]. URL http://www.mailartist.com/johnheldjr/PostalStatic.html
[08] Held, John Jr. (1992). From Moticos to Mail Art: Four decades of 
postal networking [WWW page]. URL 
http://www.terra.es/personal3/tartarug/library/ref005.htm
[09] (n.d.). The Luther Blissett Manifesto [www page]. URL 
http://www.altx.com/manifestos/blisset.html 
[10] Neoist Alliance (n.d.). [www page]. URL 
http://www.jaybabcock.com/neoist.html
[11] Total Zero. (n.d.). [www page]. URL 
http://members.eisa.com/~ec089540/monty.htm
[12] tENTATIVELY, a cONVENIENCE. (2000). Neoist misalliance [www 
page]. URL http://website.lineone.net/~grandlaf/NEOMIS.htm
[13] Kester, G. (n.d.). Art Press Review. [www page]. URL 
http://yawn.detritus.net/pdf/y11_a_2079-80.pdf
[14] Russ, A. (n.d.). Fatwa [WWW page]. URL 
http://www.phys.psu.edu/~endwar/neoism.then.html
[15] Russ, A. (n.d.). Fatwa [WWW page]. URL 
http://www.phys.psu.edu/~endwar/ neoism.commodity.html
[16] Cramer, F. (2002). Language, a virus? [WWW page]. URL 
http://userpage.fu-
berlin.de/~cantsin/homepage/writings/theory/language_virus/language_a_
virus_-_english.pdf 
[17] Dee (n.d.). Unusual Suspects - Will the real Stewart Home Stand 
Up Please? [WWW page]. URL http://www.fringecore.com/magazine/m6-
2.html 
[18] (n.d.). Identity in the eternal network [WWW page]. URL 
http://www.geocities.com/SoHo/5921/identity.html
[19] (n.d.). Yawn [WWW page]. URL http://yawn.detritus.net
[20] Home, S. (1988). Art Strike Handbook. London: Sabotage Editions

Date last update: 18 June 2006







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