Dear friends,
Just finished a new item for our Mail-Art Encyclopaedia project. The item is
about Mark Bloch, a Mail-artists who was active till the beginning of the
nineties and who was a pioneer in Mail-Art online. Recently he showed up at
the Dada meeting in New York. The item is also now online at our website:
www.sztuka-fabryka.be


Bloch, Mark (U.S.A.):

Mark Bloch (23 January 1956) - Mail-artist, zine editor, performer, computer
pioneer - used 'PAN' (Postal Art Network) as pseudonym for his networking
activities. Bloch calls himself part of the "Third Generation" of
Mail-artists, who came in around 1977-'78 such as Lon Spiegelman (U.S.A.),
Vittore Baroni (Italy), Cracker Jack Kid (U.S.A.) and hundreds of others.
Beginning in 1980, Bloch edited the Mail-Art zine Panmag and through Carlo
Pittore (U.S.A.) he met Ray Johnson (U.S.A.) and became a chronicler and
archivist of information on Johnson. As a Mail-artist, Bloch questioned the
wisdom of those interested in helping Mail-Art find its way to cultural
institutions or the commercial art world. But at the same time he was
against Mail-Art "rules" to be carved in stone. Bloch was one of the first
Mail-Artists who moved his postal activities towards the electronic networks
of BBS-boards at first and later the internet, under the name of Panscan.

Bloch took his first steps in Mail-Art as early as 1968. As a twelve year
old child, Bloch was interested in the uniqueness of a kid in his sixth
grade class and he immortalised him with an artistamp. The artistamp was
drawn on an envelope in the upper right hand corner. It was a gift for his
mother who saved it all those years for him. Around 1976-1977 Bloch bought
some used rubberstamps from a little shop in Kent Ohio where he was in
college. He was told the stamps had once belonged to the members of the then
local band 'Devo', who were involved in the fringe art movements of the day.
Bloch used the stamps to embellish postcards on which he also watercoloured
and drew, without knowing what Mail-Art was. After Bloch graduated and moved
to California in 1978, he saw a mention in a newspaper about a rubberstamp
exhibition by Stephen Vincent Benes (U.S.A.) in Santa Monica, California. At
this exhibition he heard about the Rubber Stamp Album in which he found an
article about Mail-Art. He realised that he was not the only one doing it.
In the same publication he also found the address of Ed Higgins (U.S.A.), to
whom he mailed some Mail-Art, and also saw some of the work of Ray Johnson.
He realised that the Mail-Art network would allow him to collaborate with
people he found interesting. Bloch tried to meet them if they were local,
and was very impressed with the spirit of Dada that engulfed the various
events Bloch attended.

Bloch called his activities 'PAN' which stood for "Postal Art Network",
eventually he shortened it to "Post Art Network" to reflect his belief that
after Mail-Art and other developments of the sixties, art was no longer
necessary, so we are living in a "Post Art era". He began to dress himself
up like Pan, the Greek God of fields, forests and flocks and did
performances as Pan in the U.S.A. and later in two trips to Europe in 1986
and 1989. In late 1978 Bloch contacted his friend Kim Kristensen (U.S.A.) in
Ohio, where he used to live, and asked him if he wanted to be "PAN Midwest",
he agreed. Michael Heaton (U.S.A.) another contact who moved to New York,
became 'PAN East'. Bloch who was living in Laguna Beach (California), became
'PAN West'. At that time Bloch was not aware of Fluxus, which also was
geographically notated in this way at one time. However within a year, Bloch
was in touch with people all over the world, including some of the Fluxus
people as well as Shozo Shimamoto (Japan) and Ryosuke Cohen (Japan) who sent
some of their first Mail-Art to him. Bloch also became inspired by the
'Inter-Dada '80' festival where he met some Mail-artists in person such as
G.A. Cavellini (Italy), Buster Cleveland (U.S.A.), Ed Higgins, Bill Gaglione
(U.S.A.) and others. Meeting the Mail-artists in person helped him to
understand the network.

In 1982 Bloch moved from Los Angeles to New York, around the same period
others ceased to use 'PAN'. He saw a poster that said the G.A. Cavellini was
going to be in New York. He phoned Buster Cleveland and arranged the
possibility to perform. At this meeting and others to follow, he was able to
meet lots of correspondents he was in contact with from California such as
Carlo Pittore (U.S.A.), who introduced him to John Evans (U.S.A.), John
Jacob (U.S.A.), Ray Johnson, Steve Random (U.S.A.), Jean Brown (U.S.A.),
Zona (Bernard Banville) (U.S.A.) and many other Mail-Artists. From this
period on he started to correspondence with Johnson. During the early 1980s
many foreigners came to visit including Arno Arts (the Netherlands), Jürgen
Olbrich (Germany), H.R. Fricker (Switzerland), Henryk Gajewsky (Poland),
Sonja Van Der Burg (the Netherlands) and Günther Ruch (Switzerland). Carlo
Pittore and others hosted performances, parties and events for each of them.

Bloch valued these collaborative meetings a great deal and continues to feel
that personal contact in the network is very important. It was also an
important time in the network when things heated up to a boil. Bloch did not
always agree with the statement Lon Spiegelman made "Mail-Art and money
don't mix" arguing "Mail-Art and guilt don't mix". Bloch also questioned
whether the artists with most resources and money made the best Mail-Art. He
also reacted on the "unwritten rules" of Mail-Art from Spiegelman. However,
there was a time when he supported them. This came to a climax when he
accused Dr. Ronnie Cohen (U.S..A.) of not following the rules in the
'Franklin Furnace' Mail-Art show, which she promised to do.

"A careful reading of the talks' transcripts reveal in retrospect that it
was the costumed and irreverent Bloch that pushed Dr. Cohen (and the
previous week, critic Robert Morgan) over the edge. Cohen abruptly took her
leave from the "Mail-Art melee," (as it was described in the Village Voice)
which exploded into chaos. Bloch still sees Cohen as guilty of violating the
"unwritten rules of Mail-Art" which she volunteered to follow but now
questions those rules himself and regrets the divisive direction his actions
took. He believes they hurt the Mail-Art network at a critical (pun
intended) juncture. "I'm sick of the
mail-art-shoot-yourself-in-the-foot-school," he once told Ray Johnson in
reference to another incident. "You didn't learn that in my School," Johnson
appropriately replied. Johnson also told Bloch that it was Marcia Tucker of
the Whitney Museum who created the rules of mail art when she hosted the
first mail art show there at the Whitney via Johnson." Ochone, I. (n.d.).
The Performance Works of Mark Bloch [WWW page]. URL
http://www.panmodern.com/mbloch_performance.html

Before Bloch came in contact with the Mail-Art network, he was into zine
making and has been always interested in self publishing. Around 1970 he
made one of a kind zines with names like Anthill that were inspired by Mad
magazine. Later he made zines with his friends in college including one they
did on a mimeograph machine. When 'Devo' played once behind the art dorm
Bloch lived in, three people showed up and he reported it in his zine called
The Sprout, which may have been the first ever review of the band in print.
The Sprout was a political and arty zine at a time when the 'Kent State
University' campus was embroiled in a controversy that had evolved from the
'war in Vietnam'-protests of May 4th, 1970 resulting in the tragic killing
of four students.

When he came in contact with Mail-Art Bloch, published Panmag which he began
in 1980 in Southern California, to describe his activities and to continue a
flyer-as-art trend he began with Bloch is Here, a guerilla performance
piece. Bloch has been making performance, movies and videotapes since 1977,
many of them are related to Mail-Art. They are now encapsulated in his
weekly New York cable TV show Panscan TV. This show is for several years
(beginning in the late nineties), every week on the Manhattan Cable Network.
Bloch studied TV in college (1974-1978) and later videoart, teached by Joan
Jonas (U.S.A.) and Taka Iimura (Japan) as artists-in-residence at 'Kent
State University' in Ohio. On his TV show he does interviews with artists,
he walks around  New York with his camera shooting and talking, from
commercial TV he records images and change them, etc. It is an experiment
with the medium of television, creating TV as art. He uses the TV to
document computer art also, by taking stuff from his computer and putting it
directly on TV. He plays videotapes that other people send or give him, such
as the interviews Peter Küstermann (Germany) made with himself, Jacques
Massa (France), Lon Spiegelman and many others. Mail-Art and Mail-Art events
have often been showed and there is an ongoing Ray Johnson tape that Bloch
shows every time he add something to it.

It was also his teacher and performance artist Jonas, who inspired and
performed with Bloch in his first performance piece on videotape. His
performance art starting in 1977 was inspired by Jonas and later the
do-it-yourself attitude of artists Brian Eno (U.S.A.), Robert Wyatt (U.S.A.)
and 'Devo'.

"Despite the formal concerns being espoused by his teacher Jonas, Bloch's
first performance was captured on a Sony black and white reel to reel
videotape machine in the form of a Johnny Carson-inspired 'art talk show'
called The Cryptic Pyramid Show that featured Jonas, herself, a hired
magician and various show biz influenced stunts by Bloch that included,
among other things, a vow to quit smoking and a subsequent 'last smoke' that
was 'brought to you by the League of Women Smokers.'" Ochone, I. (n.d.). The
Performance Works of Mark Bloch [WWW page]. URL
http://www.panmodern.com/mbloch_performance.html

His earlier performances were large events with some interaction with
audience and with a multi-media flavour, such as an event with dancers
moving through the audience, jazz guitarists playing a duet accompanied by
projected laser beams, and a 'Koto' ensemble. In 1978 he made a performance
with a local multi-media artist William Hermann (U.S.A.), drinking coffee
and eating toast at several public places in town became, this piece was
called Breakfast Around Town and was documented on audio and video tape and
photographed. This performance was the start of some more performances
outside art spaces.

Later when he became active in Mail-Art he began to describe in letters his
daily activities as performances, which he called "AE" or "Actual Events".
And also began largely undocumented but important series of "mailings as
action" in which he speedily and frenetically would prepare mass mailings
and then travel to the post office to disperse them, collaborating with the
US Postal Service as the distributor of his work. The preparation of the
works as well as the interactions with postal employees and even the
subsequent "out of control" reception of the works by the addressees were
part of the work. Eventually this philosophy led to an oft-copied rubber
stamp that Bloch sent around the world "The Address is the Art" meaning that
the long distance interaction with the unseen recipient and all that led to
it was the essence of the work. It was like the mano a mano transference of
a flyer in Bloch Is Here but disembodied, and assisted by the various
institutions that comprise the international postal system.

Yet another manifestation of Bloch's Mail-Art work in performance, was in
the form of partially or fully staged theatrical pieces that had some
overlap with correspondence or "correspondance" (as Ray Johnson called the
process). East Meats West was an elaborate "meating" between Bloch and two
corespondents known as Reva and Maia in Laguna Beach (California) that
caused a local scandal then led to a long friendship between the
participants. Cat and Mouse was a partially realized cat and mouse game in
the streets of Los Angeles between Bloch and a correspondent called the 'LA
Obscurist Club' that involved maps, large props, found objects and mailed
clues. Bloch have continued with his performances throughout the eighties
and the nineties beside his Mail-Art activities where he made performances
as 'Pan the goat God' or as the 'Panman', a God which is half man and half
animal. These performances he has made for over ten years. He also continued
with many other performances with inter-media, postal experiments, sound
poetry, musical experiments, as well as Mail-Art related, including
performances in Europe.

Bloch's performance work and other art activities imploded into a
decade-long period of self-reflection from 1990 to 2001, called the "Word
Strike", in this period Bloch ceased producing artwork publicly as a
reaction to what he saw as "art world insanity." He took credit for the
collapse of prices in the art markets, citing his Word Strike as the cause.
He finally called the strike off after ten years when the learned members of
the art community came together in an altruistic gathering of humanistic
support for the ailing art dealer Pat Hearn (U.S.A.). He felt that signalled
a sea change for the cold art market. Hearn died of liver cancer on August
18th, 2000, at the age of forty five. During his "Art Strike", Bloch
secretly completed hundreds, if not thousands, of projects. These were
unleashed when he came out of his spiritually necessitated isolation in
2002.

Bloch, who was a pioneer of the use of computers in Mail-Art, made his first
work of computer art in 1977 around the same time he started with
rubberstamps. It was a collage with a portrait made by a computer done in a
shopping mall, made in a time before he ever heard of Mail-Art. Later his
interest in computers came together with Mail-Art in the early 1980's. In
Panmag number one, (which followed Panmags 451 and 391) he made a sticker
that announced that the next logical step for Mail-Art was computers. It was
around 1987 when he had his first computer. By 1990 he started Panscan on
the billboard system "Echo Teleconferencing BBS", an early text based stage
of the internet. Panscan was intended to be a link between Mail-Art and the
network of computers, only not many Mail-artists had computers. Therefore
Panscan went into another direction away from Mail-Art, such as: a
collaborative poem, discussions about the "Art Strike" and "Word Strike",
talking about Marcel Duchamp (U.S.A.) and Dada, as well as Mail-Art. In 1995
he created a web tribute and biography about Ray Johnson which is still
online. Bloch believes that it was the earliest such information about Ray
on the World Wide Web and also the longest lasting.

"I prefer ASCII, very low tech computer communications. Why? Because then we
have to rely on the written word. That requires a person goes into their
INTERNAL network of experiences and feelings and thoughts and COMMUNICATE
through the written word. I like that. . I have never believed that being an
artist meant being a visual artist. Though I also see opportunities for
visual artists in computers." Janssen, R. (1995). [Interview with Mark
Bloch]. TAM Mail-Interview Project [WWW page]. URL http://www.iuoma.org/

Bloch had and still has one long running project which is called 'The Last
Mail-Art Show', which he started around 1983. He solicited texts and
statements about Mail-Art, as he thought it would be interesting to document
what people thought about Mail-Art. At that time it was not common to do so,
from the eighties on Mail-artists started to publish their Mail-Art texts.
Also he interviewed people about Mail-Art as early as 1986. These interviews
have not yet found their way to the public but they are stored in his
archive. The 'Last Mail-Art Show' was supposed to take the form of a project
that showed what was Mail-Art all about in words and in pictures with self
references and self reflection. Bloch actually never finished the project
and the results have never been published. In fact he see the storage of the
show as an art form: storage just like collage, decollage, frottage, and
assemblage.  He ironically says he has created an art form of his tendency
to save things for twenty years before even beginning to consider showing
them to the world. Bloch never saw "important" art, including Mail-Art, as
something that would wither away if it were not enjoyed within a week or
even a year or two. "Important" art is art that sticks around for a long
time. He felt like the best art was art that could have longevity. That
could live on for centuries. The best art lasts and so he did spent his
adult life thus far creating his vision for the 'Last Mail-Art Show' and
someday, when it is ready, he hopes he will have a chance to publish it or
share it in some way. The 'Last Mail-Art Show' have been showed several
times in many different ways such as in Carlo Pittore's 'Galleria Del'Occhio
', in the East Village of New York in the mid eighties. it was also brought
along to meetings, showed to people in their home and parts were carried to
institutions like the United States Post Office and the New York Council on
the Arts. He also photographed huge portions of it on thirty five millimetre
slides and made many videos about it. He has a lot of video documentation of
the show including a beautiful soundtrack audio collage made with interviews
he did and tapes he received in the mail. Another project Bloch did was in
1996, the 'United Nations One World Mail-Art Show', a project created in
honour of the United Nations fiftieth birthday. Bloch hoped they would help
him to create a catalogue, but due to bureaucracy Bloch had to do the show
on his own and a catalogue was not send out. However, the entire show has
been on the world wide web virtually since it was taken down in its physical
form.

Bloch's strongest years of Mail-Art were from 1978 till 1990. He thinks that
he gave as a Mail-artist the impression that he did not care about Mail-Art.
As he did not participate in many projects and did not write articles for
some books which turned out to be important sources. In the beginning of the
nineties Bloch went on "Art Strike" (1990 - 2000) and on "Word Strike"
(1991 - 1995), since then he answers his mail rarely. By the end of the
nineties Mark Bloch was not participating in the Mail-Art network any more,
besides staying in contact with old time friends. In stead of networking he
is working on a biography of Ray Johnson, by interviewing people who knew
him. It is a serious book and a huge undertaking for which he writes a lot
as he tries to find a publisher. Some of the mail he receives goes to the
'Kent State University Special Collections Library' where he went to college
in Ohio. Postcards, artistamps and personal correspondence he keeps in his
own archive. From his own Mail-Art he has kept photocopies of almost
everything he hand made and has sent out. Since the late eighties, he keeps
a personal electronic archive of letters he wrote on his computer and every
electronic message he received.

Beside the "Art Strike", Bloch also was in other ways active in 'Neoism', he
parodied the magazine Smile in one of his Panmags as C-NILE which sounds in
English like the word "senile". He used the Neoist concept against itself by
creating Pan-Neoism and by creating a new Open Pop Star called 'Martial
Panterel'. Since then he have written a novel with 'Panterel' as the
protagonist. He always wanted to make a follow up copy D-NILE but he never
did. He wrote his last official Panmag before the "Word Strike" about the
'Plagiarist Festival' in Glasgow Scotland. It is called the Last Word and in
it he continues his fight against fascism and the hijacking of 'Neoism' by
exposing Stewart Home (England) and Istvan Kantor (U.S.A.) who are both
associated a little too much with certain aspects of 'Neoism'. Bloch
believes in a 'Neoism' that is not about any one person, without that
quality, there is no need for 'Neoism', as Mark Bloch says "I think the best
Neoist is Florian Kramer who also attended the Glasgow Plagiarist Festival.
The reason you probably don't know much about him is because he is the true
Neoist. He does the 6 x 9 Squares Website."


Related Topics:
[01] Zine
[02] Computer
[03] Pseudonym
[04] Generation
[05] Spiegelman, Lon
[06] Baroni, Vittore
[07] Cracker Jack Kid
[08] Pittore, Carlo
[09] Johnson, Ray
[10] Internet
[11] Artistamp
[12] Rubberstamp
[13] Postcard
[14] Newspaper
[15] Higgins, Ed
[16] Network
[17] Performance
[18] Kristensen, Kim
[19] Heaton, Michael
[20] Fluxus
[21] Shimamoto, Shozo
[22] Cohen, Ryosuke
[23] Inter-Dada '80
[24] Festival
[25] Cavellini, Guglielmo Achille
[26] Cleveland, Buster
[27] Gaglione, Bill
[28] Pittore, Carlo
[29] Evans, John
[30] Jacob, John
[31] Random, Steve
[32] Brown, Jean
[33] Zona
[34] Banville, Bernard
[35] Arno Arts
[36] Olbrich, Jürgen
[37] Fricker, Hans Reudi
[38] Gajewsky, Henryk
[39] Van Der Burg, Sonja
[40] Ruch, Günther
[41] Money
[42] Rule
[43] Cohen, Dr. Ronnie
[44] Franklin Furnace
[45] Video
[46] Television
[47] Küstermann, Peter
[48] Massa, Jacques
[49] Wyatt, Robert
[50] Multi-media
[51] Address
[52] Philosophy
[53] Correspondance
[54] Word Strike
[55] Billboard system
[56] Internet
[57] Art strike
[58] Duchamp, Marcel
[60] Dada
[61] World wide web
[62] Text
[63] Collage
[64] Decollage
[65] Frottage
[66] Assemblage
[67] Photography
[68] United Nations
[69] Neoism
[70] Parody
[71] Smile
[72] Multiple name
[73] Plagiarism
[74] Home, Stewart
[75] Kantor, Istvan
[76] Kramer, Florian

References:
[01] (M. Bloch, The Shocking Truth About Neoism, e-mail, January, 2005)
[02] (M. Bloch, Lon Spiegelman, e-mail, December, 2005)
[03] (M. Bloch, personal interview, September, 2004)
[04] Held, John Jr. (1995). Key to the Collection: Correspondence, 1976-1995
[WWW page]. URL http://www.geocities.com/johnheldjr/
[05] Janssen, R. (1995). [Interview with Mark Bloch]. TAM Mail-Interview
Project [WWW page]. URL http://www.iuoma.org/
[06] Ochone, I. (n.d.). The Performance Works of Mark Bloch [WWW page]. URL
http://www.panmodern.com/mbloch_performance.html

Date last update: 27 Augustus 2006



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