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http://www.insanely-great.com/news.php?id=1118
M$ begins ad campaign, to add apps
By ron carlson, Insanely Great Mac
October 16th 2002
Besides a semi-beefy ad campaign, the company is developing Mac versions of Outlook
and MSN
Infoworld reports that Microsoft, in addition to an already announced $1 million print
and television advertising campaign aimed at Mac users, says that it is building Mac
versions of two of its staple applications -- Outlook and MSN.
"The ad campaign is an example of our efforts to build and talk about our products to
the Mac customer, and Office is the core of what we do," Tim McDonough, director of
marketing and business development, Microsoft, told Infoworld.
Currently, Microsoft sells a Remote Desktop Connection (RDC) application that allows
Mac users to log into their PC from a Mac. The technology is similar to terminal
software such that as sold by Citrix. Business users with a PC in the office would be
able to work at home from their Mac by logging into the office PC, according to
McDonough. MSN Messenger will also interoperate with Mac's Instant Messaging service
and allow both systems to share buddy lists.
However, M$ will begin to expand on its Macintosh applications and services next year.
In Q1, the bloated beast of Redmond will launch MSN for the Mac and later in the year
it plans to unveil Outlook for Mac OS X.
Currently, Mac users can log into Outlook through a Web browser or using RDC.
"We are working on something even better, bringing more functionality natively instead
of through the Remote Desktop Connection or Web access," McDonough noted.
Editor's note: First question that comes to mind is just how much television and print
advertising can one buy for $1 million? "Not a heckuva lot," shouts the skeptic inside
me.
As a former cubicle denizen, I can say with authority that every implementation of
Outlook I've ever used has sucked with the force of a shop-vac on steroids. My
experiences as a Mac consultant back up this impression 110 percent.
Because the only thing that is more ubiquitous than Outlook are the viruses spawned to
infect it, it should be banned.
As to MSN, AOL already offers a proven client. It invariably takes M$ three or more
tries to get an app right and MSN probably won't be an exception. So, don't get
excited about this until v3.0 arrives.
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