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http://www.insanely-great.com/news.php?id=1135
IDG makes it official, Macworld Expo returns to Boston in 2004
By Michael Flaminio, Insanely Great Mac
October 17th 2002
East coast show returns to Boston, but who's going with it?
IDG World Expo announced at a press conference Thursday that it will bring its Mac
show back to Boston in 2004. The trade show will be held in the
expected-to-be-completed Boston Convention & Exhibition Center. The trade show is
moving from New York after what will be six years at the Jacob K. Javits Center. The
final planned New York show will be in July 2003.
The trade show left Boston after the landmark 1997 show due to lacking facilities. At
that show, Steve Jobs took the stage as Apple's new "iCEO" with Microsoft's Bill Gates
looming remotely via satellite in the background.
"I am proud to announce that Macworld is coming back to Boston, where it was born, and
where it belongs," said Mayor Thomas M. Menino. "I want to thank and congratulate all
the parties that worked diligently to negotiate this milestone agreement, particularly
North End native Charlie Greco. I look forward with great anticipation to July 12,
2004, when Macworld will christen the new Boston Convention & Exhibition Center. I
cannot think of a more appropriate catalyst to propel our convention and hospitality
industry into the new millennium."
The move back to Boston came after negotiation this summer that included many perks
and benefits for IDG and its exhibitors and attendees. Listed in a press release,
include:
- Three years of secured dates in the new convention center initially, with two
additional years of secured dates optional
- Significant exhibitor discounts on exhibitor-related services, such as electrical,
telephone and catering services
- Reduced rates at a number of quality Boston hotels, with most priced at $150 per
night with price caps to ensure continued savings for upcoming Macworld events
- Specially arranged transportation services and discounts for exhibitors and
attendees, consisting of local shuttles, bus transport, trains and air travel
- A variety of promotions to generate excitement about and participation in Macworld,
ranging from indoor and outdoor banner and billboard signage to hospitality support
- Use of the city's Parkman House in the week leading up to and including Macworld
- Use of the courtyard at the Boston Public Library for special Macworld functions
- Special discount cards for exhibitors and attendees to be used at Boston-based
dining and entertainment venues
Shortly after announcing the move, Apple added drama to the fire by announcing
Thursday that it disagrees with the decision and will not attend the Boston/2004 expo.
Additionally, Apple stated that it will re-evaluate it's participation in next
summer's New York/2003 show. The company did state, however, that plans to continue to
participate in the west coast's San Francisco show in January.
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